Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Every sector and industry are different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector-based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search into these categories as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
BEST USE OF SEARCH – RETAIL / ECOMMERCERecognition of a campaign that has successfully enhanced the visibility of a website in the retail sector.
BEST USE OF SEARCH – FINANCERecognition of a campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services.
BEST USE OF SEARCH – TRAVEL / LEISURERecognition of a campaign that has successfully enhanced the visibility of a website in the travel or leisure sector.
BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFITRecognition of a campaign that has successfully enhanced the visibility of a website of a charity or not for profit organisation.
BEST USE OF SEARCH – B2BRecognition of a campaign that has successfully enhanced the visibility of a website in B2B.
BEST USE OF SEARCH – B2CRecognition of a campaign that has successfully enhanced the visibility of a website in B2C.
BEST USE OF SEARCH – HEALTHRecognition of a campaign that has successfully enhanced the visibility of a website in the health care sector.
BEST USE OF SEARCH – AUTOMOTIVERecognition of a campaign for the automotive sector that has achieved outstanding results in search.
BEST USE OF SEARCH – REAL ESTATE & PROPERTYRecognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property.
BEST USE OF SEARCH – FMCGRecognition of a campaign for the FMCG sector that has achieved outstanding results in search.
BEST USE OF SEARCH – GAMINGRecognition of a campaign that has successfully enhanced the visibility of a website in the gaming (gambling) sector.
BEST USE OF SEARCH – FASHIONRecognition of a campaign that has successfully enhanced the visibility of a website in the fashion sector.
BEST LOCAL CAMPAIGNRecognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Here we are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
BEST LOW BUDGET CAMPAIGNNot everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The campaigns that have achieved something special on a monthly budget of $3500 or less in fees.
BEST INTEGRATED CAMPAIGNWe live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
MOST INNOVATIVE CAMPAIGNRecognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the competition.
BEST PPC CAMPAIGNPPC has evolved a lot from the days of extensive keyword lists and manual bid changes in a transparent auction. The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
BEST SEO CAMPAIGNWhether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why your campaign deserves the title of Best SEO Campaign.
BEST PAN ASIA CAMPAIGNRecognition of a campaign that has achieved outstanding results across multiple Asia Pacific markets and languages.
BEST USE OF CONTENT MARKETINGContent marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.
BEST USE OF PR IN A SEARCH CAMPAIGNCombining PR with SEO can bring great results. Good PR coverage generates powerful links which in turn grow website authority with search engines. Show us how you combined PR and search to achieve fantastic results.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGNInnovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
BEST USE OF DATAData and how it is managed plays a huge role in delivering effective search campaigns. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATIONTechnology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITEAs PPC software has moved from a focus on bid management to feeds, attribution and rich media, who is powering this innovation and who deserves to be awarded for their features introduced this year?
BEST SEO SOFTWARE SUITEWith Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOLWhether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM / RISING STAR AWARDS
We want to celebrate all search-based agencies regardless of their size and shape, and individuals who are becoming the next star in the industry. Every agency faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.