Published by Sue Johns-Chapman
Published Date 21.04.2026 
At SIXGUN, we’ve always believed that strong search performance is built on strategy, accountability and measurable impact. For us, the APAC Search Awards have become more than an industry event; they’re a meaningful benchmark for the work we do and the standards we hold ourselves to.
Why We Enter the APAC Search Awards
Preparing entries for the APAC Search Awards forces us to slow down and interrogate our work properly. We don’t just ask what worked we have to explain why it worked, how the strategy was formed, and how performance was measured against real commercial outcomes.
Credibility That Supports Growth
While awards are never the reason clients choose us, recognition at a regional level plays a valuable supporting role. Being shortlisted or winning at the APAC Search Awards helps validate the quality of our work to prospective clients across Asia-Pacific, often before the first conversation even begins.
In the words of Managing Director David Pagotto “Being an APAC Search Awards winner has definitely helped in our ability to attract and close new business. It’s rarely the deciding factor for prospects, but it adds genuine credibility that is seriously lacking in our industry. Participating in the APAC Search Awards has been well worth the investment.”
Recognition That Matters to Our Team
One of the most meaningful impacts of the APAC Search Awards has been internal. Delivering SEO performance is demanding work, and great results are rarely accidental. Seeing that effort recognised by experienced judges gives our team confidence that their work is delivering results and meeting best-in-class standards across the region.
It’s also helped us attract like-minded talent, people who care deeply about strategy, testing, and long-term performance rather than short-term tactics.
Nathan Davies, a senior digital strategist at SIXGUN, puts it like this “Weighing up agencies to join, I’ve worked with enough over the years to know the difference between a ‘proper’ agency and the ones just existing on hype. Seeing SIXGUN winning APAC Search Awards and getting that industry recognition was a real signal that they weren’t one of the latter – it showed me they were transparent about their work and had the credibility to match. That mattered a lot in my decision.”
Raising the Bar Across APAC
What we value most about the APAC Search Awards is their role in elevating industry standards. By celebrating campaigns that combine technical execution, strategic clarity and measurable impact, the Awards encourage agencies, including our own, to continually improve how search marketing is delivered.
For SIXGUN, being part of that ecosystem is important. It keeps us accountable, curious, and committed to evolving our approach as platforms, markets and client expectations change.
Why We Continue to Engage
Awards don’t define great agencies, the work does. But when approached with the right intent, the APAC Search Awards offer something genuinely valuable: reflection, validation and motivation.
For SIXGUN, The APAC Search Awards have played a very meaningful role in shaping our journey so far, and they continue to motivate us to raise the bar. As we work on our expansion into New Zealand, we have no doubt that the Search Awards will continue to be a valuable touchpoint for benchmarking our growth, strengthening our credibility, and staying aligned with the standards that matter across the region.
