A Fashionable Affair: Louenhide Wins Big, Thanks to Megantic’s SEO Expertise

Megantic, a leading Organic Search (SEO) specialist agency focused on eCommerce, is continuously setting trends in the digital industry. At the 2024 APAC Search Awards, they were excited to celebrate after being awarded the prestigious Best Use of Search in the Fashion category, for work with client Louenhide.

Fashion forward insights

Louenhide is an Australian fashion and accessories brand for modern women seeking distinctive style. Their goal is to create beautiful and functional handbags that don’t break the bank.

Louenhide teamed up with Megantic towards the tail end of 2021, providing the SEO agency a short window to conduct a feasibility study and extensive website research to guide their upcoming website restructure. This unique format of a “trial period” worked out in both company’s favour and are now strongly connected in a mutually-beneficial partnership.

A runway rundown to positive trends that keep on growing

For Louenhide, this journey has been truly extraordinary. Goals were set high, and were not only met but exceeded. Let’s delve into the highlights:

Objectives:

• Mitigate the impact of the migration from Woocommerce to Shopify
• Return total keyword trend into growth within first 6 months post-migration and increase by 100% during the months after
• Increase organic new users by 30%
• Increase organic transactions and revenue by 50%

Results:

• The migration from Woocommerce to Shopify was successful
• Returned the total keyword trend into growth after 6 months post-migration
• Increased first page keywords by 276%
• Increased organic new users by 50%
• Increased organic transactions by 66%
• Increased organic revenue by 80%

Looking good in every situation

Like all successful projects with Megantic, Louenhide’s journey began with three key stages. In the first stage, Megantic performed extensive customer research into Louenhide’s target market to understand growth opportunities and challenges. Through this understanding, three primary challenges emerged: growing post-migration to Shopify, expanding their market reach, and a competitive market. Once these were addressed, key data showed that positive results were on the way.

• Challenge 1: Recovering AND achieving growth post-migration to Shopify.

Solution: Louenhide’s product page URLs, metadata, and H1 tags had not been optimised before work commenced with Megantic. This meant there was an opportunity to improve the website’s structure and keyword targeting during the migration. Megantic implemented their award-winning pre-migration checklist strategy to ensure the new website was set up for success. This included optimising product page URLs, writing custom metadata for all website pages, and updating collection pages with targeted H1 tags.

• Challenge 2: Expanding market reach despite a smaller range and crawl budget.

Solution: Louenhide’s website included over 90 Filter Collections, none of which were indexable due to the Shopify platform’s native dynamic filter URLs. To address this issue, Megantic devised an in-house custom meta script. This is one of Megantic’s most exciting creations. The script enables Shopify websites to make their filter collection pages indexable and accessible by search engines like Google. As a result, Louenhide has achieved higher rankings for long-tail keywords which are more likely to lead to conversions.

• Challenge 3: Reaching a tough and competitive market.

Solution: Before working with Megantic, the website was focused on reaching broad keywords like “bags”, “online shopping”, “accessories” and “wallets”. Iit was competing with every business selling any type of women’s accessories. The Megantic team performed an extensive feasibility study and corrected Louenhide’s website structure. Now, the highly relevant and niche keywords that can be targeted have been identified and prioritised.

An award-winning case study and a happy client

Ensuring a website migration goes smoothly is crucial for performance in the coming months and years. Megantic has successfully navigated this with Louenhide, addressing potential issues and ensuring a positive impact. The website’s growth in the Organic channel speaks volumes about Megantic’s effective migration strategy.

Additionally, Megantic’s careful planning and the establishment of a strong foundation to the  website have not only strengthened Louenhide’s online presence but have also made it easier for customers to connect with their timeless and affordable women’s accessories. The goal has always been to provide a seamless online experience, fostering continued growth for Louenhide in the competitive fashion market.

“Winning gold at the 2024 APAC Search Awards is an incredible honour. This achievement speaks volumes to the dedication and hard work of both the Megantic Australia and Megantic Macedonia teams.

I also want to acknowledge the vital role played by the Louenhide team. Their receptiveness to our innovative SEO ideas have led us to achieve remarkable growth in the organic channel. Together, we’ve formed a dream team, seamlessly combining our strengths to achieve exceptional results.

This win ignites our passion to continue surpassing expectations, motivating us to constantly push boundaries and consistently deliver outstanding results.” says SEO Account Manager, Frezel Enriquez.

“Organic search is an important channel for Louenhide. Megantic has guided us through a website migration and developed an ongoing SEO strategy that is generating fantastic results.

Our organic search channel is experiencing strong traffic and revenue growth year-on-year, and we’re looking forward to rolling out more of their recommendations.” says Louenhide Director, Jamie Kendall.

Innovation and expertise are paramount for consistent SEO results

Megantic is a leading Organic Search (SEO) specialist agency based in Australia, dedicated to eCommerce. A multiple award-winning global agency, Megantic has created a unique strategy for online retailers that enables them to target educated customers that are traditionally ignored by most SEO campaigns and substantially grow their online revenue.

With offices in the UK, Macedonia, Canada and a flagship office in Australia, Megantic is used by many of Australia’s top brands like The Good Guys, Forty Winks, Aquila and Cargo Crew. 

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Written by Emily Bencsics, Marketing & Digital Specialist at Megantic.