Published by isobel.regan@dontpanicprojects.com
Published Date 12.01.2023 
Striking a hat-trick in 2023, the team at Rocket Agency is celebrating our 3rd consecutive year as finalists at the APAC Search Awards. We’re excited to be shortlisted in 11 categories, for both agency and client campaign awards. After winning ‘Best Large PPC Agency’ in 2022, and ‘Best Integrated Campaign’ in 2021, the team is hoping to take out another win this year.
Since our launch in 2017, Rocket’s sole focus as an agency has been to fuel the business growth of our clients through digital marketing channels. The agency specliases in generating marketing results using SEO, PPC and Paid Social and supporting these channels with ROI-focussed performance creative.
Our award applications showcase outstanding ad campaign results that our team has delivered for clients across a diverse number of industries, including finance, not-for-profit, real estate and tourism.
Shortlisted Client Campaigns
This year we have been nominated for ‘Best Use of Search – B2C’ for the success of LIV Mirvac’s integrated marketing campaign, which promotes their Australia-first build-to-rent housing model. We were tasked to generate high-quality leads to replace tenants and maintain a 100% occupancy for a campaign that had previously delivered a ROAS of over 15.9x.
The campaign has already been a recipient of 8 industry awards from APAC Search, Semrush, AMI Marketing Excellence, and Search Engine Land. This campaign is world-class, digital-first and entirely data-driven!
Additionally, we have been nominated for 3 categories for our outstanding work with tour and activity operator, Rezdy – ‘Best Use of Data’, ‘Most Innovative Campaign’ and ‘Best Integrated Campaign’.
We have worked with Rezdy for a number of years, and were tasked with the challenge of drastically increasing the number of trial sign ups, to consistently and continuously nurture Rezdy’s sales cycle for them to step into growth as never before. The results from the campaigns surpassed any and every target set by Rezdy within months of engaging with Rocket, with a 616% increase in qualified leads, and 598% increase in CVR from paid channels.
We’re also nominated for smashing our acquisition targets for a global SaaS business, Noggin, using just Google Ads.
Finally, we’re proud of being shortlisted for our not-for-profit campaign with Stepping Stone House, a local not-for-profit organisation with a mission to provide a safe plan for children and young people at risk/experiencing homelessness.
Navigating the Current Digital Landscape
Needless to say, the past few years have been full of roadblocks and challenges for the digital marketing industry. Competition in the online space has grown more intense, and increased privacy regulations and changing targeting capabilities have seen many businesses struggle to adapt.
However, our transparent approach with clients, as well as embodying our company’s values to ‘Do Better’ and ‘Take Ownership’ in all the work that we do, has resulted in our clients seeing consistent growth year-on-year.
We are grateful as an agency to work with such great clients, and for the trust they place in us to drive these award-winning campaigns. We also appreciate the APAC Search awards body, in providing a platform to showcase top-level work from independent agencies like Rocket across the Asia Pacific region!
To be nominated for 11 categories in this year’s awards not only shows our commitment to achieving results for our clients, but also acknowledges the hard work and dedication of the entire Rocket team.
You can stay up to date with the latest Rocket news on our LinkedIn and Instagram pages.
We also run the Smarter Marketer Podcast, hosted by Rocket Co-Founder, James Lawrence. The fortnightly episodes share industry insights from leading global marketers and business leaders.
