Published by Sue Johns-Chapman
Published Date 19.03.2026 
Delivering strong digital marketing results is not always about having the largest advertising budget. In many cases, success comes from strategy, precision and the ability to make every marketing dollar work harder.
This approach was recognised at the APAC Search Awards 2026, where Adelaide based digital marketing agency Online Path won the award for Best Low Budget PPC Campaign for their work with XL Concrete Repairs.
Online Path works with businesses across a range of industries to drive measurable growth through SEO, Google Ads and Paid Social Media Advertising, combining technical expertise with a collaborative and transparent approach to digital marketing.
For co-founders Melanie and Michael Gibbons, the award represents the dedication and effort the Online Path team puts into every campaign.
“This recognition belongs to our team. Every campaign, every strategy discussion and every optimisation is driven by people who genuinely care about helping our clients succeed. Winning Best Low Budget PPC Campaign reflects the culture we’ve built at Online Path, one focused on transparency, collaboration and delivering real results for the businesses we work with.”
The Campaign Behind the Award
The campaign recognised at the APAC Search Awards was delivered for XL Concrete Repairs, a business operating within the highly competitive construction and building services sector. With strong local demand but a limited advertising budget, the objective was clear. Generate more qualified enquiries while ensuring every marketing dollar delivered measurable value.
Online Path developed a carefully targeted Google Ads strategy designed to connect XL Concrete Repairs with potential customers actively searching for their services. Rather than spreading the budget across a wide range of keywords, the campaign focused on high intent search terms and tightly defined geographic targeting to ensure the ads reached the most relevant audiences. Through careful campaign management and ongoing optimisation, the strategy focused on ensuring every advertising dollar delivered measurable value.
The campaign delivered:
• Over 170% growth in website traffic
• More than 150% increase in lead enquiries
• Over 40% reduction in cost per conversion
These outcomes enabled XL Concrete Repairs to significantly expand its digital presence and generate a stronger pipeline of qualified enquiries, demonstrating how targeted strategy and ongoing optimisation can drive impressive results even within modest campaign budgets.
Why The APAC Search Award Matters
The APAC Search Awards recognise digital marketing that delivers strategic thinking, ethical practice and measurable results. For Online Path, being recognised among leading agencies from across the Asia Pacific region highlights the impact that thoughtful strategy and data driven execution can achieve.
While the award celebrates the success of the campaign delivered for XL Concrete Repairs, it also reflects the broader philosophy behind Online Path’s work. The agency believes that the strongest outcomes in digital marketing are achieved when agencies and clients work closely as partners, combining industry expertise with a deep understanding of business goals.
Recognition at the APAC Search Awards reinforces Online Path’s commitment to transparent, results focused marketing. It also highlights the capability of Adelaide based agencies to compete alongside some of the most respected digital marketing teams across the region.
Melanie Gibbons, Co-Founder of Online Path, also praised the experience of entering the awards.
“The entry process was straightforward and well organised, and the Don’t Panic Events team created a professional and seamless experience from submission through to the awards announcement.”
Celebrating Our Relationships
Campaigns like this highlight the impact that well executed digital marketing can have when agencies and clients work closely together. By combining industry expertise with a deep understanding of a client’s goals, businesses are able to reach new audiences and connect with potential customers at the moment they are actively searching for their services.
For Online Path, the recognition at the APAC Search Awards 2026 is not only a celebration of campaign performance, but also of the relationships that make those results possible. Melanie Gibbons, Co-Founder of Online Path, said strong partnerships remain central to the agency’s approach.
“Our clients place a great deal of trust in us to help guide their digital marketing strategy. Awards like this are incredibly rewarding, but what matters most is seeing the impact our work has on the businesses we partner with. When we collaborate closely with our clients and truly understand their goals, that’s when the best results happen. ”
The award reinforces Online Path’s commitment to building strong, lasting partnerships and continuing to help businesses achieve sustainable growth through thoughtful, transparent digital marketing.
Learn more about Online Path at onlinepath.com.au or follow the team on LinkedIn, Facebook or Instagram for digital marketing insights.
