Published by Sue Johns-Chapman
Published Date 19.03.2026 
Budget plays a critical role in Google Ads performance. However, a campaign managed by Online Path for XL Concrete Repairs demonstrates how the right strategy can deliver strong results even with a modest investment and how that same approach can scale as budgets grow.
The campaign was recognised at the APAC Search Awards 2026, where Online Path won Best Low Budget PPC Campaign.
Here’s a breakdown of the campaign.
The Challenge
XL Concrete Repairs operates in the competitive construction sector, where multiple providers compete for the same local searches. The goal was to increase qualified enquiries through Google Ads while working within a limited advertising budget.
The Strategy
Online Path built a highly targeted campaign focused on capturing demand from customers actively searching for concrete services.
The campaign prioritised:
• High-intent search terms
• Local geographic targeting
• Continuous optimisation based on search data
• Strategic bid management to maximise return on spend
This approach ensured that the campaign generated strong results within the available budget while laying the foundation for future growth.
The Results
The campaign delivered significant performance improvements:
- 170%+ increase in website traffic
- 150%+ growth in lead enquiries
- 40%+ reduction in cost per conversion
These improvements significantly strengthened their online visibility while generating a stronger pipeline of qualified enquiries.
The Takeaway
Winning Best Low Budget PPC Campaign at the APAC Search Awards 2026 recognised the strength of the strategy behind this campaign.
If a carefully managed campaign can produce award-winning results with a modest budget, it highlights the potential impact when the same approach is applied at a larger scale.
Want to see how your advertising budget could perform with the right strategy?
Get in touch with the team at Online Path.
