Published by Sue Johns-Chapman
Published Date 12.12.2024 
At Aperitif Agency, we don’t just craft campaigns—we create impact. For us, it’s about meaningful work that sparks meaningful connections. Our nominations at the APAC Search Awards are more than just an accolade; it’s a testament to the heart and hustle we pour into everything we do.
About Aperitif
Aperitif Agency is a small but mighty SEO agency based in Melbourne. With a strong focus on digital services like SEO, paid search and social and web, we deliver innovative marketing and advertising solutions. We’re thrilled to be in the spotlight with nominations for Best Small SEO Agency, Best Low-Budget Campaign (SEO), and Best Start-Up Agency.
Our values
As a small agency, we want to attract and work with clients who share our values – craftsmanship, transparency, optimism and drive. These aren’t just buzzwords for us; they’re the foundation for building authentic, lasting relationships with our clients. We are extremely proud of the high-profile clients we have managed to secure including JVC, Peter Jackson, BARDOT, MARAIS, Jardan, MUJI Australia, Harrolds, Halliday Wine Companion, ANTON Jewellery & The Ritz Carlton Melbourne.
For us, success starts at home. We’re committed to creating an agency where our team thrives – a place that supports every member, especially women navigating the challenges of balancing career and family. Aperitif has secured some of the industry’s best talent, creating a haven for women in marketing. Currently, we have three of our four senior leadership roles filled by women, two of which have a child less than 12 months old.
From a workplace perspective, we are also very proud of what we have achieved in such a short time. Boutique in size but big in ideas, our open-minded approach and team spirit make it all possible.
Community is our core. Whether through innovative campaigns or partnerships with organisations like Many Rooms, giving back is woven into everything we do. Together, we’re not just building an agency – we’re building something that matters.
The nitty gritty
Using our proprietary delivery system for SEO services, we’ve been able to achieve some outstanding results for clients, including:
- Leaselab.com.au: To stand out, we had to get creative, sidestepping high-competition terms like ‘novated lease.’ Our unique delivery system focused on long-tail keywords, building vehicle-specific landing pages to rank for terms like ‘vehicle name + novated lease.’ The results? A 40% increase in organic growth year-over-year and a 92% boost in organic inbound enquiries.
- Marais: With a tight budget, we had to think outside the box. Rather than going head-to-head with high-competition terms like “men’s designer clothes,” we honed in on specific luxury product keywords like ‘Balenciaga Hourglass bag.’ This approach landed 44 additional keywords in the top 3 positions on page 1 and boosted organic revenue by an impressive 40% increase year-over-year.
We have achieved a number of “firsts” for many of our clients including:
- Jardan Furniture: For the first time in the company’s history, Jardan’s flagship product – luxury sofas – claimed the #1 ranking for ‘luxury sofas.’ As of this award entry, organic revenue had surged by 27% month-on-month.
- Peter Jackson: Secured the #1 spot for ‘wedding suits’ for the first time, driving a 29% increase in organic user growth by month two—an additional 6,309 users per month.
What’s next?
We’ve built a reputation for delivering tailored solutions with a transparent and accountable approach – but we’re just getting started. In January 2025, we’re Bali bound for a week-long workshop to refine, reimagine and elevate our products to best-in-class status. Together, we’ll brainstorm, collaborate and innovate to ensure what we deliver is nothing short of exceptional, all while finding time to recharge with wholesome activities.
We hope to continue expanding our reach across industries – from luxury fashion and furniture to food, beverage, and hospitality. Our team has grown from 2 to 11, all while staying true to the values that have guided our success.
Joe Romeo, our Founder & Principal Consultant, had this to say:
“The nominations are a reminder that as an agency, we’re on the right path. We’ve identified our north star values early on, and its incredibly rewarding to see this recognition among our peers that Aperitif is leading the way on delivering meaningful work and meaningful relationships. “
“These nominations belong to the team delivering outstanding work day in day out, and the clients who entrust us with delivering their growth”.
Follow our journey
Stay connected with us on Instagram and LinkedIn to see our latest work. If you’d like to learn more about Aperitif Agency and our services, please contact:
Joe Romeo, Founder & Principal Consultant
