Published by Sue Johns-Chapman
Published Date 14.02.2025 
AEK Media is an award-winning digital marketing agency headquartered in Sydney. Our agency was founded by a serial eCommerce entrepreneur with the aim to build a ‘best in class’ marketing team, helping clients create sophisticated, content-rich digital marketing stories.”
AEK Media is focused on:
· Educating, nurturing, and converting customers; agnostic of digital channels.
· Mapping audience segments and their respective customer journeys.
· Moving away (as much as possible) from delivering ‘traditional’ digital services-based marketing of SEO, Paid Media, etc.
With an approach drawn from personal experience running eCommerce brands, AEK Media starts by taking a deep dive into what makes each business unique. This agency doesn’t templatise for the sake of margin – every marketing approach is built around ‘connected’ marketing stories that aim to convert the right customer, on the right channel, at the right time.
“As we’ve grown and discovered the shared values that resonate with our team and customers, an integrated approach has always remained the core of our pitch – although we’ve called it a variety of names over the years; from multi-channel, to omnichannel, to integrated… It’s exciting to now see the approach more widely recognised and that businesses are being exposed to the value of an integrated strategy.” Preet Singh, Founder at AEK Media.
This approach has had strong success for AEK Media’s clients, with success stories across the entire client portfolio, and an almost 90% retention rate. AEK’s method has meant rapid growth, purely from customer referrals.
The agency has more than doubled headcount and revenue each year since launching in 2018. Already a team of 20 and still growing, AEK Media is based out of Crows Nest.
AEK Media hires and nurtures the brightest young marketers (almost all of whom have had some entrepreneurial experience) and empowers them with a platform and environment that adds science, process and data to their creative talents.
AEK Media’s team is committed to the principles of:
- No black boxes
- Strong opinions, loosely held
- Outcomes, not activities
A dynamic approach that delivers results
Client results are magnified by adjusting marketing to focus on the channels, products and messaging that best benefits the client based on their growth journey and market conditions.
Some examples of this are:
• Creating scripts to dynamically adjust Google Shopping Campaigns for Kanvas Beauty based on what items are in stock since they have limited capital and consequently carry extremely low stock per SKU.
• Targeting unique discovery terms for a law firm, ranking for ‘how much do Criminal Lawyers cost’ and “character reference guide templates’ until we could begin ranking for “Criminal Defence Lawyers” in position 1. This particular client started with one assisting lawyer when they engaged AEK Media and has now moved into an 8-room city office in just 1.5 years. They’ve now grown from just 3,000 to 50,000 organic monthly traffic.
• Adjusting Google Ads for Discount Party Warehouse at a postcode level based on which LGA was in lockdown, mid COVID-19, to allow the store to continually operate rather than closing. This included the overnight launch of click-and-collect for their stores to counteract lockdowns, and launching in-store pickup Google Shopping Ads.
Winner of Best Use of Search – B2B (SEO), 2025
With results like these, it’s no wonder that AEK Media has taken home APAC’s Best Use of Search, thanks to specifically to the team’s work with Empower Construction.
The challenge
Empower Construction is a leading wall specialist in NSW, revolutionising the construction industry and acting as a one-stop-shop for external wall development. With over 15 years of excellence, providing a wide range of high-quality lightweight cladding solutions, render, paint and more, Empower Construction engaged AEK Media to maximise their digital presence and take their business to the next stage of growth.
The primary objective for Empower was to create a sustainable pipeline for lead generation and increase projects by 50% (150 leads) compared to the previous year. AEK Media broke this goal down by the following sub-goals:
- Dominate commercial intent keyword ranks for “Hebel”
A mutually agreed list of search terms: “Hebel installers Sydney,” “Hebel installation sydney”, “Hebel panel installation sydney” and “Hebel powerfloor sydney”. - Capture rankings for strategic, decision-making content
AEK Media’s goal was to secure top positions for educational and comparative search terms that support potential clients in their decision-making, like “Hebel vs brick,” “what is Hebel,” “types of cladding,” “autoclaved aerated concrete,” and “Hebel flooring price.” - Keep recruitment costs low by optimising contractor acquisition
Midway through the campaign, AEK Media introduced an additional objective to support the growing demand by also increasing supply. The agency was tasked to assist with contractor acquisition whilst maintaining low recruitment costs. The goal was to attract qualified contractors at a <$50 cost per acquisition.
The exciting approach taken for Empower captures what makes B2B campaigns challenging and uniquely rewarding. In B2B, success hinges on understanding the commercial complexities of the industry—something that AEK Media excels at. Empower is one of several installers of facades produced by Hebel. Yet, as one of the leading installers and suppliers in NSW, Empower’s online presence didn’t reflect their true market position.
The results
Empower had explored every possible route—recruiters, LinkedIn, job boards galore—yet it was AEK Media’s targeted approach on Facebook and Instagram that delivered breakthrough results, with a cost per contractor acquisition below $50 on average.
Here are some of the other results secured by the AEK Media team:
| 93.69% | 123.71% | 307% |
| Increase in leads from June 2023 – October 2024 | Increase in organic traffic compared to previous year | Increase in the number of keywords ranking on the site |
“Our unique approach, coupled with the passion and expertise of the whole AEK Media team, has not only set us apart but also placed us at the forefront of innovation in the digital landscape these past few years. We couldn’t be prouder of our team, whose unwavering dedication and creativity have consistently delivered outstanding website experiences, laying the foundation for phenomenal growth for our clients.” says Preet Singh, Founder at AEK Media.
Silver Medal, Best Use of Search – Retail/ eCommerce (SEO), 2025
This year, AEK Media has also taken home the Silver Medal for Best Use of Search thanks to some outstanding outcomes with Oricom.
The challenge
Australian-owned Oricom has been providing communication and monitoring technologies since 2003, and has had particular success with designing and creating leading Australian baby monitors. As Oricom’s technology progressed, it was crucial for their online presence to grow alongside it.
Before working with AEK Media, Oricom lacked a holistic digital channel that they could rely on for business growth. The agency was faced with the challenge of establishing Oricom’s online presence in Baby Care categories and leveraging all digital platforms to reach their target customers while maintaining a sustainable cost structure.
Also, with no historical data to infer from, AEK Media had to map out an entire strategy to help the brand achieve a sustainable growth rate within 6 months. This newly developed website would have to go up against private-funded companies without a budget limit.
The results
Despite these considerable odds, AEK Media was able to achieve some incredible results:
| 130% | 50% | 10x |
| Average month-on-month Increase in Sales Online | Increase in brand search on Google | Return on ad spend on Google Ads |
“Preet, Flynn and the team at AEK have shown themselves to be a strong team with great knowledge across all digital channels, assisting our team in achieving fantastic results to date. In a short time frame, their attention to detail and understanding of key brand focus, paired with their aligned vision for sales return and growth has shown us the way on Google platforms and other social media advertising spaces. Utilising clever landing page design and a strategic approach to dominating the assigned category, the team have kept a careful eye on all of their proposed plans and audiences, to ensure best budget allocation, and come highly recommended by the internal Oricom team. 5 Stars and the start of a great working relationship moving forward.” says Oricom’s Google review.
Other awards
It’s no surprise that AEK Media has collected a host of other awards since opening its doors. These include:
BEST INTEGRATED CAMPAIGN
AEK Media & Tasman Eco – How an Integrated Approach led to 130% Month-on-month Sales Growth in Their First Year Online
BEST ONLINE MARKETING CAMPAIGN – Legal Services
AEK Media & CDLA – From Lawyer to Law Firm
BEST B2B CAMPAIGN
AEK Media & Office Fitout Group – Multichannel Marketing Renovation
BEST B2C CAMPAIGN
AEK Media & CDLA – From Lawyer to Law Firm
BEST INTEGRATED CAMPAIGN
AEK Media & Maxiom Injury Lawyers – The Search to Recovery Ends Here
AEK Media & Tasman Eco – Doubling Sales with an Integrated Approach
BEST ONLINE MARKETING CAMPAIGN – Education
AEK Media & Art of Living – Embracing Stillness Down Under
AEK Media & Maxiom Injury Lawyers – The Search to Recovery Ends Here
BEST SOCIAL MEDIA CAMPAIGN
AEK Media & Tasman Eco – Marketing for the Modern Customer Journey
BEST MARKETING AGENCY
AEK Media
BEST ONLINE MARKETING CAMPAIGN – Legal Services
AEK Media & Criminal Defence Lawyers Australia – From Lawyer to Law Firm
Semrush AU Search Awards 2023 Winners | APAC Search Awards
APAC 2023 Shortlist
BEST INTEGRATED CAMPAIGN
AEK Media & Tasman Eco
— How an Integrated Approach led to 174% Month-on-month Sales Growth in Their First Year Online
BEST SEO CAMPAIGN
AEK Media & Criminal Defence Lawyers Australia
— From Lawyer to Law Firm
BEST USE OF SEARCH – B2C
AEK Media & Criminal Defence Lawyers Australia
— From Lawyer to Law Firm
Best SEO Campaign
AEK Media & Criminal Defence Lawyers Australia
— From Lawyer to Law Firm
Best Use of Search – Retail / eCommerce (SEO)
AEK Media & Oricom — Precision Over Power – Outranking Retail Giants
Best Use of Search – B2B (SEO)
AEK Media & Empower Construction — Driving Demand, Helping the Team Expand
Best Small Integrated Agency (25 or under employees)
Since starting in mid-2019, AEK Media has continued to rise above challenges and demonstrated remarkable growth in both awards and client outcomes. As a full-service digital growth agency, AEK Media prioritises the uniqueness, mission and values of its client’s businesses to create compelling digital narratives that connect clients with new customers.
You can find AEK Media on
- Social Media: LinkedIn, Twitter, Instagram and Facebook and Threads.
- Marketing Partner Platforms: Clutch, Semrush Agency Partners, Digital Agency Network, BigCommerce and Shopify
