nimbl nominated for two APAC Search Awards

Melbourne-based digital marketing agency, nimbl, have been recognised at the 2026 APAC Search Awards having been named as a Finalist in the two categories that the team entered for consideration.

Having helped hundreds of brands through outcome-led digital strategies, including both SEO and performance marketing, since 2014, putting our work forward for award consideration has been a long time coming.

“To not just finally enter some of the amazing work that our team produces for consideration in the 2026 APAC Search Awards, but to be named as a Finalist for each category we put ourselves forward for, is hugely satisfying”, said Josh Moloney, one of nimbl’s co-founders.

“We’ve been super proud of the long-standing relationships we forge with our trusted partners, and know that they value our expertise and zero B/S approach to making a real impact on their business. But sharing these results with, and receiving recognition from, our industry peers is a credit to our incredibly talented team.”

The Shortlisted Campaigns

The team’s award-nominated work comes by way of our partnership with Allam Property Group – one of NSW’s premier home and community builders with a history spanning over 30 years.

With recognition in both Best Integrated Campaign and Best Use of Search – Real Estate & Property categories, nimbl undertook a major overhaul of the brand’s underlying digital strategy in 2025. This saw an ineffective, estate-specific advertising strategy thrown out in favour of a holistic approach, which aligned with prospective buyers’ path-to-purchase and engaged their audience at every touchpoint.

As a prominent property developer in NSW, Allam presented some unique challenges when driving qualified leads to their local estate sales agents. With popular corridors, such as Sydney’s north-western suburbs, being home to numerous Allam estates, this overlap in target audiences saw the previous strategy hamstrung by internal competition, oversegmentation, and dilution of budget.

An additional challenge to solve was closing the gap in the CPA being achieved when a promotional offer was not in market – with this BAU lead generation being integral to consistent success.

The major initiative which has seen us being recognised for several awards, was our full-funnel approach to sales-focused property marketing. Going beyond siloed advertising campaigns, we adopted a fluid acquisition strategy that utilised multiple channels, and leveraged custom real-time blended reporting to inform which campaigns were driving the most profit at each stage of the buyers’ journey.

“From a performance standpoint, the biggest shift was moving away from channel-first thinking and instead designing the entire digital ecosystem around how buyers actually make decisions,” said Scarlett, Head of Performance at nimbl.

“Every campaign, landing experience, and optimisation decision was tied back to commercial outcomes – not just leads on a dashboard. This approach is what allowed us to scale performance sustainably and deliver meaningful real world results.”

Our team took accountability for outcomes via our advertising efforts, with a comprehensive CRO strategy aligning with our campaign strategy. On-page experiences aligned with the target audience’s needs and drove prospects to action at a significantly improved rate, which was something the existing website experience was unable to achieve – particularly when there was no promotional offer to leverage. Ongoing multivariate testing saw this rate of conversion continue to improve across the campaign period.

nimbl also enjoyed some creative freedom, with some fun collaboration ideas being brought to life via Allam’s major sponsorship of the 2021-2024 NRL Premiers – the Penrith Panthers. Light-hearted and personable video creative featuring the players was developed to support our strategy, which was leveraged as part of a top-of-funnel campaign which led to a measurable uplift in middle-to-bottom of funnel lead generation.

Learnings from our paid efforts on Google also informed an aligned SEO strategy – unlocking insights on how we can further engage prospects at each stage of their journey. The impact of the regional-level approach via Google Ads allowed our team to present clear evidence to support an overhaul of the site’s IA, aligning to how prospects were browsing for, and purchasing property online.

The Client Impact

The impact of this nominated work was significant, with a big impact to key campaign metrics measured over the impact period;
Conversions via Ads +182%
Cost-per-Lead via Ads -42%

Beyond the impressive campaign metrics, such as a 3x increase in conversions, the most pleasing outcome for our team was the quantifiable increase to sales deposits.

“Allam has worked closely with nimbl for over three years, collaborating on the development and launch of numerous digital campaigns. In 2025, the team brought the idea of drastically changing how we had approached our campaigns for years. The integrated campaigns have delivered outstanding results, with significant lead growth across all digital and social platforms. nimbl’s team is highly professional, and their clear, comprehensive reporting effectively links performance across every area of our digital marketing, back to results that matter to us.”

The Future

Entering into 2026, we at nimbl are super motivated by this recent industry recognition, and are looking ahead to making a bit more noise about the work we’ve been delivering our clients for over 11 years.

Fueled by our awesome team’s continued breakthroughs in our fundamental approach to outcome-led digital strategies, and huge investment into internal AI tools and processes, we are redefining our offer to Australian business with lead-generation or revenue goals.

For our amazing clients, this means continuing our trusted relationships built from our values of accountability, transparency, and zero B/S – and proactively growing their businesses via strategies led by highly experienced in-house strategists, rather than account managers or juniors.

You can follow our journey across LinkedIn, Instagram, TikTok, YouTube and Facebook.