Published by Sue Johns-Chapman
Published Date 22.12.2025 
Meet We Are Sprout, double finalists at the APAC Search Awards.
At We Are Sprout, we’re more than a digital marketing agency, we’re a team of passionate strategists, creators, and innovators dedicated to helping brands grow sustainably in an ever-changing digital landscape. Based in Australia, we deliver integrated marketing solutions that span strategy, creative, paid media, social, SEO, and data-driven campaigns to achieve measurable results.
Our mission is simple: to create meaningful connections between brands and their audiences through smart, ethical, and impactful marketing. Every campaign we deliver is rooted in insight and creativity, ensuring our clients stand out in competitive markets. We believe in transparency, collaboration, and continuous improvement, values that underpin everything we do.
Learn more about our services: https://wearesprout.com.au/#ourWork
Our Award-Nominated Work
This year, we’re thrilled to be shortlisted in two categories at the APAC Search Awards:
- Best Use of Content Marketing
- Best Use of Search – FMCG
Our entries showcase the work we did for Ingham’s Farm to Fork with Manu campaign, a multi-channel initiative designed to grow an online audience and engage them with value-driven content. The campaign brought Ingham’s Always Good messages, animal welfare, sustainability, and product quality, to life through an episodic video series featuring celebrity chef Manu Feildel, complemented by recipe content and interactive promotions.
The challenge was clear: in a competitive FMCG market, we needed to increase organic visibility, drive engagement, and boost conversions, all while staying true to the brand’s voice and values.
Here’s what we did:
- Deep Audience Insights: Conducted research to understand consumer behaviour and search intent, shaping content themes around what audiences truly care about.
- Content That Converts: Delivered a content strategy combining episodic video storytelling, recipe blogs, and a downloadable e-book, all optimised for SEO.
- Technical SEO Excellence: Enhanced site performance and crawlability to support high-volume traffic from paid and organic channels.
- Data-Driven Decisions: Monitored KPIs across paid, organic, and influencer activity to refine tactics and maximise ROI.
The outcome?
- Significant organic traffic growth
- Uplift in keyword rankings across priority categories
- Improved engagement metrics and conversion rates
This project wasn’t just about numbers, it was about creating a seamless, valuable experience for consumers, from discovering recipes to engaging with Ingham’s brand story. It also demonstrated the power of integrated marketing, where storytelling and search strategy work hand-in-hand to deliver exceptional results.
What Being Shortlisted Means to Us
Being recognised by the APAC Search Awards is an incredible honour. For our team, it’s a testament to the hard work, creativity, and collaboration that goes into every campaign. It validates our commitment to innovation and inspires us to keep pushing boundaries.
“Being shortlisted for the APAC Search Awards makes me feel incredibly proud. It’s validation of our talent and passion for delivering impactful, innovative campaigns and the marketing magic that brings them to life. It reflects the dedication and teamwork that drives everything we do.”
Drew Ridley – Founder We Are Sprout
“Being recognised by the industry as a Finalist in the APAC Search Awards is a proud moment for us. It reflects our commitment to continual learning and the creativity that drives our work, where content and media harmonise to deliver meaningful, measurable impact.”
Katie Reeves – Client Services Director
Looking Ahead
As we prepare for the awards ceremony in Sydney, we’re excited to connect with industry peers, share insights, and celebrate the incredible work happening across the APAC region. Regardless of the outcome, being part of this community is a win in itself, and we can’t wait to see what’s next. For us, this is more than an award; it’s an opportunity to learn, grow, and continue shaping the future of digital marketing.
Connect With Us
Learn more about We Are Sprout and our approach to digital marketing: https://www.wearesprout.com.au
