Published by Sue Johns-Chapman
Published Date 11.12.2025 
This year at the Global Search Awards, the Megantic team scored gold on the global stage. The proud team celebrated their two prestigious wins in Australia, Macedonia, Canada and England, taking home ‘Best Use of Search – B2B’ with Capital Equipment Hire and‘Best Low Budget Campaign’ with HardTuned US.
“Being recognised in this lineup is a huge nod to the incredible SEO work our global team delivers every single day. These wins reflect the commitment, passion and collaboration that our team brings to every project.” – Cayley Segal, Digital Marketing Specialist at Megantic
Megantic is a leading Organic Search (SEO) specialist agency based in Australia, dedicated to helping eCommerce brands grow online. When asked about the award wins, it was clear that their distinctive strategy for online retailers continues to set them apart. In this piece, we look at the two campaigns that earned them top honours on the night.
Megantic & Capital Equipment Hire
The national leading cleaning equipment dealer came to Megantic in 2023 after experiencing a significant drop in first-page keyword rankings and organic traffic. Their existing SEO performance had stalled, and the business was struggling to connect with high-intent users searching for both purchase and hire solutions. Megantic helped Capital Equipment Hire turn a steep drop in organic visibility into a powerful growth channel.
“When we took on this project, we immediately focused our energy on the core engine: fixing the site architecture, solving the thin content issue, and rigorously enhancing the entire user experience.” – Abhijay Vedala, Technical Project Manager at Megantic
Abhijay is a Technical Project Manager at Megantic with a wealth of experience in B2B. He’s learned that clear, clean architecture and genuinely thoughtful content optimisation goes a long way to deliver for the client. His approach played a key role in Megantic’s award-winning work with Capital Equipment Hire, which Global Search Award 2025 judges praised as strategically strong, highlighting its innovative solutions to platform limitations, precise audience targeting and holistic execution that drove impressive lead and sales growth.
Like all successful projects with Megantic, Capital Equipment’s journey began with three key stages to ensure that the website attracted qualified traffic that converted. This online-first strategy delivered standout results: online purchases up 64%, total leads up 77%, hire leads surging 181%.
Megantic & HardTuned US
The Hardtuned US campaign proved that true excellence in SEO comes from strategic leadership and technical execution, not budget size. HardTuned is a global streetwear brand, founded in 1997, with design studios in the Gold Coast (Australia) and Osaka (Japan) and owned by car-enthusiasts who wanted to create premium JDM-inspired and drift-inspired apparel and accessories.
They partnered with Megantic in December 2023 to conduct a feasibility study and in-depth website research for the USA site, aimed at creating a strategic blueprint for the US site’s architecture ahead of its planned restructure.
I’m incredibly proud that the Megantic Team successfully turned major constraints into an opportunity, leading to ‘extraordinary SEO growth’ that surpassed ambitious targets and secured recognition on this prestigious global stage. This achievement sets a powerful benchmark for what’s possible in challenging markets.
“The Hardtuned US campaign proved that true excellence in SEO comes from strategic leadership and technical execution, not budget size. I’m incredibly proud that the Megantic Team successfully turned major constraints into an opportunity, leading to ‘extraordinary SEO growth’ that surpassed ambitious targets and secured recognition on this prestigious global stage. This achievement sets a powerful benchmark for what’s possible in challenging markets.” – Frezel Enriquez, Technical Project Manager at Megantic.
“A masterclass in making every dollar count. This team turned major constraints into an opportunity, delivering extraordinary SEO growth, far surpassing ambitious targets, through smart strategy, custom technical work, and relentless focus. Proof that true excellence comes from ingenuity, not budget” – Global Search Award 2025 Judges
Throughout the campaign, Frezel and megantic’s technical seo team, based across australia, north america and macedonia, focused on 21 priority pages and 198 keywords, strategically maximising a limited budget for maximum performance. The results demonstrated what is possible when the strategic direction is strong, delivering a 417% jump in positions 1-3 rankings, a 372% increase in impressions, a 210% lift in clicks, and significant growth in users, sessions, transactions and revenue.
About Megantic
Megantic believes that culture and performance go hand-in-hand. Their commitment to innovation and their clients earned them prestigious titles; including Best eCommerce Agency and Best Agency Culture at the start of 2025. Megantic’s strength comes from deep specialisation in eCommerce and SEO, supported by investing in training programs, senior pathways and technical expertise. This focus on capability helped earn major 2025 titles. Across all Megantic country offices is a policy of zero lock-in contracts, because they want their Clients to choose them every month and trust that the team is the right option to help grow their business.
“Behind these numbers is a team that shows up with care, consistency and deep expertise, supported globally and guided by dedicated project managers.” – Jeremy Hanger, General Manager at Megantic
Being digital marketing and SEO specialists in the eCommerce industry has allowed project managers to work with brands they admire and are lucky enough to learn across over 700 projects.
“I care deeply about our clients’ success, it drives me to find creative solutions, even under constraints.” Frezel Enriquez, Technical Project Manager at Megantic
“Ultimately, every successful project I’ve been a part of came down to strong teamwork and a supportive work culture. The goal is straightforward: create something genuinely useful for the people who need it, and collaborate with a team that brings out the best in one another.” – Abhijay Vedala, Technical Project Manager at Megantic
Blending AI, Expertise and Global Collaboration to Deliver Outcomes
When asked what has contributed to a high retention rate with staff and clients, it was clear that innovation and tech has a major role to play. AI helps the team respond faster, deliver richer insights and automate reporting so staff can focus on meaningful work that supports client growth. Incorporating & building AI technologies like our own MegaNexus toolkit for instant GA4/GSC insights is a core part of this vision.
With offices in Australia, United Kingdom, Macedonia and Canada, Megantic fosters a global culture of learning and collaboration. Their mission is to help clients win and grow, partnering with leading brands such as Samsonite, Showpo, Wahu, The House of Golf, Aquila and Cargo Crew.
