Published by Sue Johns-Chapman
Published Date 20.05.2025 
Digital Surfer has once again proven biggest doesn’t necessarily mean the best with their recent 4 x win at the 2025 APAC Search Awards. It follows their 3 x win in the 2024 APAC Search Awards, helping the boutique agency soar past their competition to rank fifth in the overall APAC Search Top 100.
Feedback from the judges of the 2025 awards declared Digital Surfer’s campaigns a “masterclass in excellence” that “pushes the boundaries of digital strategy”. They’ve now shared some of their winning strategies and how they’re taking SEO and paid strategies to the next level across the APAC region.
About Digital Surfer’s 4 x Win at the 2025 APAC Search Award
If attendees of the 2025 APAC Search Awards didn’t know who the boutique agency was before the event, they do now. Digital Surfer took home four awards, including:
- Most Innovative Campaign (Digital Surfer & The Gold Coast SUNS Corporate & Hospitality)
- Best Pan Asian Campaign (Digital Surfer & CosMediTour Thailand
- Best Integrated Campaign (Digital Surfer & Concrete Floor Renovations)
- Emerging Talent Award (Ryan Chilton From Digital Surfer)
Plus, they were finalists in an additional six categories, including:
- Best SEO Campaign (For Our Campaign for Main Lawyers)
- Best PPC Campaign (For Our Campaign for CosMediTour Thailand)
- Best Use Of Data (SEO) (For Our Campaign for Plus One Vet)
- Most Innovative Campaign (For Our Campaigns for Main Lawyers)
- Best Small Integrated Agency (Digital Surfer)
2024 APAC Search Awards Wins
In 2024, the team also took home:
- Best Local SEO Campaign (For Plus One Vet)
- Best SEO Campaign (For Main Lawyers)
- Best Small Integrated Agency (Digital Surfer)
How Digital Surfer is Proving You Don’t Need to Be Big to Get Huge Results
Digital Surfer has a team of less than 15, specialising in website design and development, SEO, paid ads, eCommerce marketing and content. This small, yet powerful team proves to be their greatest asset, allowing the team to cross-skill and work collaboratively to drive results, rather than work in silos. Through doing this, they can give each client a broader reach, utilising different methods to bolster weaker areas, using data to identify the best audiences for each type of marketing.
Being a smaller team also allows Digital Surfer to integrate more seamlessly into the businesses they work with. Rather than having account managers who oversee things and relay messages between client and campaign manager, the campaign manager works directly with the client, as if they were in their team. More direct access and communication means more targeted campaigns specific to the business’s current goals, opportunities or weaknesses.
These results can be seen specifically in campaigns like their Best Pan Asian Campaign for CosMediTour Thailand, where the team didn’t just increase leads and business, but the business’s revenue percentage per lead too. By cross-targeting the highest value service with the most sought after surgeries and audiences, the team were able to deliver results far beyond expectations.
How to Work With Digital Surfer
Whether you’re a business looking for better results or a digital marketing specialist with skills you think the team needs, their door is always open. You can message the team on Instagram, LinkedIn or Facebook, or contact them on team@digitalsurfer.au.
