Clickmatix’s APAC Search Awards 2025 Journey: Stories Behind the Nominations

The APAC Search Awards 2025 is a prestigious event recognising outstanding achievements in the search industry across the Asia-Pacific region. It celebrates innovative campaigns, exceptional teams, and cutting-edge strategies in SEO, PPC, and content marketing. Being shortlisted or winning an award at this event highlights excellence and expertise, showcasing a commitment to delivering impactful results.

We are thrilled to announce our nominations for two prestigious categories at the APAC Search Awards 2025: Best SEO Campaign and Best Low-Budget Campaign. These recognitions highlight the hard work, creativity, and data-driven strategies that power our campaigns and reflect our dedication to achieving excellence. 

At Clickmatix, we work closely with clients to understand their needs and create special plans. By using smart technology, creative ideas, and a deep understanding of how people use the internet, we help businesses of all sizes succeed online. Our hard work and dedication have led to many awards and successful projects in different industries. 

The Stories Behind the Best SEO Campaign and Best Low-Budget Campaign Nominations

1. KidzShack: Building Visibility in a Competitive Market

KidzShack is an Australian-based provider of children’s play equipment. It operates in a highly competitive e-commerce niche. KidzShack’s mission to inspire creativity and outdoor play resonated deeply with us, setting the stage for a campaign focused on building organic visibility and increasing sales.

Challenges Faced:

KidzShack grappled with limited brand awareness, high competition from established retailers, and suboptimal search engine rankings. The client needed a strong strategy to carve a distinctive presence in a crowded digital space.

The Strategy:

We approached this challenge with a multi-faceted SEO strategy:

• Keyword Research: Identified high-value keywords and optimised pages for smooth navigation.
• Content Marketing: Created blogs, tutorials, and videos, plus partnered with influencers for reviews.
• Technical SEO: Fixed errors, improved speed, added structured data, and ensured mobile-friendliness.
• CRO: Enhanced checkout with A/B testing, live chat, and free shipping offers.
• Local SEO: Boosted visibility with Google Business Profile optimisation, reviews, and local citations.

Results Achieved

• User Growth: Attracted 134,560 website visitors in 8 months, boosting their brand visibility and engagement.
• Revenue: Generated $603,231 from 582 transactions, delivering a strong ROI.
• Website Activity: Recorded 188,000+ sessions, reflecting high user interest.
• Keyword Rankings: Kidzshack achieved top-3 rankings for 313 keywords, enhancing their search visibility.
• Google Calls: We drove 195 direct calls via Google Business Profile, increasing customer inquiries.

2. Bunker: Driving Results on a Budget

The Bunker is a small business specialising in ergonomic office furniture. With a modest budget, they aimed to boost online visibility and drive sales through organic channels.

Challenges Faced:

The Bunker struggled with low search visibility and limited traffic, a challenge further compounded by competitors with significantly larger marketing budgets. The challenge was to maximise impact without exceeding financial constraints.

The Strategy:

Our team crafted a cost-effective, high-impact SEO plan:

• Local SEO: Improved local listings with accurate details, consistent citations, and positive reviews. Added location-based keywords to boost visibility and attract local audiences.
• Content Repurposing: Refreshed outdated content and adapted it for new audiences, creating diverse, high-impact materials.
• Data-Driven Strategies: We used analytics to refine efforts, focus on high-performing campaigns, and maximise ROI.
• Influencer Partnerships: We collaborated with micro-influencers to create authentic content that highlights ergonomic benefits and boosts engagement.
• Educational Blogs: Published engaging blogs on ergonomic trends and tips, driving organic growth and building authority.
• Technical Fixes: Enhanced site speed, mobile responsiveness, and overall user experience for better rankings.

Results Achieved

• Organic Users: Achieved a phenomenal 1028% growth in organic users, climbing from 2,370 to an impressive 26,745 users.
• Organic Sessions: Sessions surged dramatically, increasing by 1201% from 3,378 to a remarkable 43,959.
• Organic Goals: The most striking achievement—organic goal completions jumped from 72 to 922, an extraordinary 1181% increase.

Key Factors Behind the Success of Both Campaigns

1. Team Expertise and Dedication:

At the core of these achievements lies our team’s deep expertise and commitment. From technical audits to creative content development, every team member played a vital role in crafting campaigns that deliver measurable outcomes.

2. Commitment to Innovation and Data-Driven Strategies:

Innovation is the foundation of our approach. We designed campaigns tailored to our client’s unique needs and goals using advanced tools, market research, and real-time analytics. This adaptability allowed us to navigate challenges and consistently exceed expectations.

3. Unique Techniques and Approaches:

Our campaigns stood out due to the use of standout techniques:

• Custom Reporting Dashboards: Offered real-time insights into campaign performance.
• Micro-Optimisations: Focused on incremental improvements that delivered compounding results.
• Creative Content Strategies: Developed storytelling-driven content that engaged and converted users.

Recognition and Gratitude

We’re grateful to clients like KidzShack and Bunker for trusting us to deliver exceptional results through bold strategies. Thanks to our dedicated team for turning challenges into opportunities and driving our success. Lastly, we’re honoured by the APAC Search Awards recognition, inspiring us to keep striving for excellence.

“Our success is all thanks to our amazing clients who trust us, our team, and our constant drive to go above and beyond. Winning this APAC Search Award will be a huge motivator. It will push us to keep delivering incredible results and show the world what we’re truly capable of.” – Maulik Patel, Founder & Director – Clickmatix

Closing Statement

The APAC Search Awards 2025 nominations are like huge milestones for Clickmatix. They represent a shared journey of innovation, collaboration, and excellence. Being recognised among the best in the industry motivates us to keep pushing boundaries and delivering impactful results. Here’s to many more success stories as we continue to grow, learn, and lead in the era of search marketing.

We’re beyond excited for the awards! This is just the start of our journey to push the boundaries and set new standards of innovation and success! For more insights, check out our blog and follow us on LinkedIn.