Yoghurt Digital on Being Shortlisted for the APAC Search Awards

We’re thrilled to announce that Yoghurt Digital’s collaboration with P&O Cruises has earned a spot as a finalist for the APAC Search Awards 2025. This recognition celebrates the Wave Campaign, designed to drive occupancy and profitability for P&O Cruises in the post-pandemic landscape. The campaign’s innovative approach and impressive results have now earned well-deserved acknowledgment.

About Yoghurt Digital

At Yoghurt Digital, we blend data-driven strategy with human-centred creativity to deliver exceptional results. We believe in making decisions backed by solid data. While we’re passionate about numbers, we also understand the importance of storytelling to make our campaigns insightful and impactful.

“Over the past five years, P&O Cruises has partnered with Yoghurt Digital, and we have continued to see exceptional growth from the paid media channel. The benefit of partnering with a small, nimble agency is enhanced each year we run our summer campaign, compounding each campaign’s learning with a performance mindset to achieve better results with leaner budgets.” – Joe Robinson, Digital Marketing Manager, P&O Cruises

Being shortlisted for the APAC Search Awards reflects our commitment to combining data and creativity for outstanding outcomes.

Reinventing a Post-Pandemic Cruise Landscape

The Wave Campaign was designed to revive P&O Cruises’ occupancy rates and profitability as the travel industry emerged from the pandemic. This campaign was more than just a marketing initiative—it was a mission to reshape how P&O Cruises connected with potential guests and ultimately drive their bookings.

Clear Objectives, Ambitious Targets

• Increase Ship Occupancy by 20%: Returning to pre-pandemic levels was the biggest priority.
• Boost Yield: Overcoming price sensitivity and expanding the target market to maximise revenue per passenger.
• Capture Demand & Bookings: Through data-driven paid search strategies.

“The P&O Wave Campaign was a standout success, showcasing our strategic ingenuity, data-driven precision, and creative execution. By revising the offer to address price sensitivity, we attracted higher-value customers, achieving significant increases in bookings and revenue while maintaining a stable ROAS.” – Maryanne Vongpradith, Head of Paid Media, Yoghurt Digital

Strategic Execution

The campaign involved a multi-layered approach so that the right audience was reached with the right message:

• Performance Max Campaigns: Customised by region and cruise destination, optimising messaging for peak performance.
• Peak Season Optimisation: Allocating 50% of the budget to the high-demand January period.
• Brand Investment: Strengthening P&O’s identity to attract new audiences in a competitive market.

Navigating Challenges

Like any successful campaign, the Wave Campaign had its challenges:

• Price Sensitivity: We alleviated concerns and encouraged commitment by reframing the deposit structure.
• Competitive Market: Strong brand reinforcement ensured P&O Cruises stood out.
• Retail-Focused Audience: We kept the campaign fresh with dynamic creatives and constant optimisation.

Stunning Results

The Wave Campaign achieved exceptional outcomes, surpassing our goals:

• A 94% increase in revenue
• 84% growth in bookings, with a 22% increase in profitability
• Significant improvements in ROAS and yield, demonstrating the power of our strategic approach

What Being Shortlisted for the APAC Search Awards Means

Being shortlisted for the APAC Search Awards is an incredible honour at Yoghurt Digital. It recognises the hard work, innovation, and collaboration with our partners at P&O Cruises. More than just a milestone, it reflects the impactful work we achieve when strategy, creativity, and data align perfectly.

“I’m incredibly proud of the results we’ve achieved working in partnership with our long-standing client, P&O Cruises, and delighted to have been recognised in this category. It is a testament to the continued exceptional work our team produces, day in and day out.” – Matthew Forzan, Founder & Managing Director, Yoghurt Digital

Cruising Full Steam Ahead Toward Excellence

We are incredibly proud of this recognition and grateful to our partners at P&O Cruises for their trust and collaboration. The Wave Campaign is a true testament to what can be achieved when creativity, strategy, and dedication work together.

As we prepare for the awards ceremony, we look forward to continuing to innovate and drive exceptional results in digital marketing. For more insights, explore our blog, and stay updated by following us on LinkedIn and Instagram.