Published by Sue Johns-Chapman
Published Date 20.12.2024 
First time entrants, Kuhan Supramaniam Consulting and Skyblue Search are nominated for four APAC search awards for their client Keilor Road Physio. Both SEO consultants work independently but joined forces to achieve extraordinary results for this campaign.
About Skyblue Search
Crystal Wong founded Skyblue Search as an independent SEO consultant in 2018, driven by a desire to challenge the way businesses were being burned by dishonest SEO companies. She believed there was a better approach—one that provided personalised, tailored campaigns to meet the unique needs of each client.
As an independent consultant, she offers a distinct advantage over agencies. With consulting, there’s no gap between strategy, implementation, and client communication—everything is either handled directly or overseen by the same person. This includes client meeting and communication, creating and implementing the strategy to reporting results. This ensures fewer communication breakdowns, quicker turnarounds, and complete accountability for all actions and results.
Crystal has always believed that with SEO both strategy and execution have equal importance in the effectiveness of the campaign, with many campaigns falling down at the implementation stage.
About Kuhan Supramaniam Consulting
Kuhan established Kuhan Supramaniam Consulting with a vision to bring creativity and innovation to the SEO industry. After 12 years in marketing and 8 years of specialised SEO experience working with over 1,500 websites, he noticed a gap in the market for truly personalised, innovative SEO solutions that went beyond conventional approaches.
As an independent consultant, Kuhan focuses on finding creative solutions to complex SEO challenges. His approach combines technical expertise with innovative problem-solving, allowing him to develop unique strategies tailored to each client’s specific needs. This creativity in SEO isn’t just about following best practices—it’s about discovering new opportunities and pioneering approaches that give clients a competitive edge in their digital presence.
Working directly with clients as an independent consultant enables him to maintain complete oversight of every project, from strategy development to implementation. This hands-on approach ensures that innovative ideas aren’t lost in translation and that creative solutions are executed with precision. His experience teaching SEO at Victoria University also keeps him at the forefront of industry developments, allowing him to bring fresh perspectives to client projects.
Kuhan Supramaniam Consulting and Skyblue Search working together
Skyblue Search worked closely with Kuhan Supramaniam Consulting to create and execute an effective SEO strategy for their client Keilor Road Physio.
This was both consultants’ first time entering the APAC Search Awards, so receiving nominations across multiple categories was an incredible achievement.
“As independent consultants, we value our ability to strategise, implement, and measure campaigns efficiently and effectively, even with smaller budgets. The process is seamless because there’s no separation between client communication, strategy, and implementation—allowing us to work quickly and stay accountable. We also pride ourselves in combining creative strategy with meticulous execution.”
“Being named finalists in all four categories we entered is not just an honour, but also validates our belief that a focused and tailored approach can deliver results comparable to much larger teams and agencies. While larger teams and agencies often come with substantial resources and manpower, our results show that independent consultants can achieve comparable, if not better, outcomes through dedication, agility, and deep client relationships.”
“I’m honoured and excited to receive these finalist awards. As an independent consultant, it’s easy to feel intimidated by large SEO agencies and to sometimes question if I’m on the right path. Being recognised at the APAC Awards is a powerful reminder to trust myself, my approach, and the value of personalised, hands-on work. It shows that delivering impactful results doesn’t require a big team—just a clear vision, dedication, and a commitment to doing things the right way.” – Crystal Wong – Skyblue Search
“This recognition from the APAC Search Awards is particularly special as it validates our creative approach to SEO. It shows that by thinking differently and focusing on innovative solutions, we can achieve exceptional results for our clients. This nomination encourages us to continue pushing boundaries and finding new ways to solve complex SEO challenges.” – Kuhan, SEO Consultant Melbourne
Author: Kuhan Supramaniam and Crystal Wong
