About Skyblue Search – Finalists at the APAC Search Awards

I founded Skyblue Search as an independent SEO consultant in 2018, driven by a desire to challenge the way businesses were being burned by dishonest SEO companies. I believed there was a better approach—one that provided personalised, tailored campaigns to meet the unique needs of each client.

As an independent consultant, I offer a distinct advantage over agencies. With consulting, there’s no gap between strategy, implementation, and client communication—everything is either handled directly or overseen by the same person.  This includes client meeting and communication, creating and implementing the strategy to reporting results. 

This ensures fewer communication breakdowns, quicker turnarounds, and complete accountability for all actions and results.  I’ve always believed that with SEO both strategy and execution have equal importance in the effectiveness of the campaign, with many campaigns falling down at the implementation stage. 

Working with Kuhan Supramaniam Consulting

Skyblue Search worked closely with Kuhan Supramaniam Consulting to create and execute an effective SEO strategy for our client Keilor Road Physio.

This was our first time entering the APAC Search Awards as independent SEO consultants, so receiving nominations across multiple categories was an incredible achievement.

As independent consultants, we value our ability to strategise, implement, and measure campaigns efficiently and effectively, even with smaller budgets. The process is seamless because there’s no separation between client communication, strategy, and implementation—allowing us to work quickly and stay accountable.

Being named finalists in all four categories we entered is not just an honour, but also validates our belief that a focused and tailored approach can deliver results comparable to much larger teams and agencies.  While larger teams and agencies often come with substantial resources and manpower, our results show that independent consultants can achieve comparable, if not better, outcomes through dedication, agility, and deep client relationships.

Our ability to wear multiple hats—developing strategy, implementing changes, and continuously monitoring performance—allows us to remain closely aligned with our clients’ goals throughout the entire process. We take pride in delivering highly effective campaigns without the inefficiencies often found in larger operations.

This recognition reinforces that thoughtful, customised work, coupled with clear accountability and responsiveness, can drive success and make a meaningful impact, regardless of team size or budget.

“I’m honoured and excited to receive these finalist awards. As an independent consultant, it’s easy to feel intimidated by large SEO agencies and to sometimes question if I’m on the right path. Being recognised at the APAC Awards is a powerful reminder to trust myself, my approach, and the value of personalised, hands-on work. It shows that delivering impactful results doesn’t require a big team—just a clear vision, dedication, and a commitment to doing things the right way. – Crystal Wong – Skyblue Search”

About Kuhan Supramaniam Consulting

I established Kuhan Supramaniam Consulting with a vision to bring creativity and innovation to the SEO industry. After 12 years in marketing and 8 years of specialised SEO experience working with over 1,500 websites, I noticed a gap in the market for truly personalised, innovative SEO solutions that went beyond conventional approaches.

As an independent consultant, I focus on finding creative solutions to complex SEO challenges. My approach combines technical expertise with innovative problem-solving, allowing me to develop unique strategies tailored to each client’s specific needs. This creativity in SEO isn’t just about following best practices—it’s about discovering new opportunities and pioneering approaches that give clients a competitive edge in their digital presence.

Working directly with clients as an independent consultant enables me to maintain complete oversight of every project, from strategy development to implementation. This hands-on approach ensures that innovative ideas aren’t lost in translation and that creative solutions are executed with precision. My experience teaching SEO at Victoria University also keeps me at the forefront of industry developments, allowing me to bring fresh perspectives to client projects.

Working with Skyblue Search

Our work with Keilor Road Physio exemplifies this approach. By combining creative strategy with meticulous execution, we achieved remarkable results that have now been recognised by the APAC Search Awards. This recognition is particularly meaningful as it validates our belief that independent consultants can deliver innovative, award-worthy work that competes with larger agencies.

Being named finalists in the APAC Search Awards 2025 is not just a recognition of our technical expertise, but also an affirmation of our creative approach to SEO. It demonstrates that innovative thinking, combined with deep industry knowledge and a commitment to personalised service, can achieve outstanding results for clients.

“This recognition from the APAC Search Awards is particularly special as it validates our creative approach to SEO. It shows that by thinking differently and focusing on innovative solutions, we can achieve exceptional results for our clients. This nomination encourages us to continue pushing boundaries and finding new ways to solve complex SEO challenges. – Kuhan, SEO Consultant Melbourne”

Author: Kuhan Supramaniam