Pathfinder Marketing: Turning Ambition into Achievement

At the heart of every great success story is a team with the drive and determination to go above and beyond. For Pathfinder Marketing, a leading Perth digital marketing agency, 2024 has been a year of transformative results and industry recognition. Specialising in performance marketing, the agency has earned its place as a finalist in two categories at the APAC Search Awards: Best Low Budget Campaign (SEO) and Best Use of Search (B2B – PPC).

More Than Just Leads And Sales: The Pathfinder Approach

Performance marketing at Pathfinder isn’t just about generating leads or sales —it’s about driving net profit. By examining key factors such as high-margin products, target audiences, and sales systems, the team ensures that every campaign is built for long-term success. This holistic approach, coupled with advanced tools like profitability calculators and internal dashboards, has propelled Pathfinder Marketing to the forefront of the digital marketing industry.

Their expertise spans SEO, Google Ads, and Facebook Ads, making them a go-to provider for businesses aiming to scale efficiently.

Little Shop of Happiness: A Low-Budget SEO Triumph

Amy and Liza, founders of Little Shop of Happiness, epitomise resilience and vision. Their quirky gift hamper business faced a challenging 21% drop in sales year-on-year in FY23. With a modest $1,500 monthly SEO budget, they turned to Pathfinder Marketing, a renowned SEO Perth based agency, for help.

The Strategy

Expanding Reach: Recognising the limits of a Perth-focused strategy, Pathfinder introduced location-targeted pages for major Australian cities and added delivery options like next-day shipping nationwide.
Optimising Categories: Revamping and expanding category pages improved their visibility for targeted keywords.
Building Authority: Long-form content and backlink strategies established the brand as an authority in the gift hamper market.

The Results

Organic traffic grew by an astounding 480% year-on-year.
Organic sales increased by $229,595.28, delivering a 12.75x return on investment.
By September 2024, Little Shop of Happiness had achieved record-breaking sales, moved into a dedicated warehouse, and expanded to a team of four full-time employees.

Client Testimonial

“It’s been quite intense and we have had to pause same day orders for today which is devastating but amazing that we have grown so much. Thank you so so much for all your efforts, we cannot believe it. Time for us to get our own warehouse next year I think – we are bursting at the seams!! Catch up soon when the craziness is over!”

Area Office: Mastering B2B PPC

Competing against industry giants is no small feat, but Area Office, an eCommerce business specialising in office furniture, saw remarkable growth thanks to Pathfinder’s innovative approach to PPC.

The Challenge

With tight margins and a saturated market, Area Office aimed to double monthly revenue from $100k to $200k while maintaining profitability. Pathfinder’s dual-platform strategy—combining Google Shopping and Bing Ads—proved pivotal.

The Strategy

Google Shopping: A refined product feed and targeted scripts ensured high-impact budget allocation.
Bing Ads: Leveraging Bing’s lower CPC and competition delivered exceptional results.

The Results

Monthly revenue soared from $100k to $300k in just two months.
Google Ads campaigns achieved a 900% ROAS.
Bing Ads delivered an extraordinary 1,200% ROAS.

Pathfinder’s reputation as a trusted Perth Google Ads partner expert played a key role in driving these outstanding results.

Client Testimonial

“I have had the pleasure of working with Pathfinder Marketing, and I couldn’t be more satisfied with their services. From the initial consultation to the results, their team demonstrated exceptional expertise and professionalism. They took the time to understand our needs and crafted a tailored marketing strategy that delivered impressive results. I tried several other large, well known agencies who were meant to be the Gurus and could not be more happier with the move.

Our brand visibility has increased significantly, and we’ve seen a noticeable boost in engagement and leads and amazing results with Google Adwords & Bing with record ROAS in month 1… If you’re looking for a marketing partner who delivers on their promises and truly invests in your success, I highly recommend Pathfinder Marketing!”