Published by Sue Johns-Chapman
Published Date 18.12.2024 
“Search Success Delivered Transparently” isn’t just words—it’s how we do business at UR Digital.
Since 2021, our agency has been all about helping businesses grow and flourish with honesty, innovation, and a team that genuinely cares. What makes us different? We keep things clear, focus on real results, and always play fair with ethical SEO strategies.
Thanks to this approach, we’re thrilled to be named finalists in four categories at the APAC Awards 2025. And yes, we’re absolutely buzzing about it!
- Best Small SEO Agency – UR Digital
- Best Use of PR in a Search Campaign – Forward Travel
- Best Use of PR in a Search Campaign – Solar Run
- Best Use of Search – Real Estate & Property – Nouvelle
These nominations are a nod to the amazing results we’ve achieved alongside our clients, and we couldn’t be more grateful to share this moment with them.
“Entering the APAC Awards is a chance to celebrate the hard work, dedication, and passion of my team while showcasing the impact we create for our clients.” – Pulkit Agrawal, Managing Director, UR Digital
Another Feather in Our Hat
At UR Digital, we stick to doing things the right way—clear communication, ethical practices, and strategies that work. No shortcuts, no dodgy tricks—just honest efforts that deliver real results. Being finalists in the APAC Awards is proof that staying true to our values pays off, and it’s a reminder of the trust our clients have in us.
This year, we’re proud to share the spotlight with our incredible clients who are finalists alongside us. From Forward Travel’s dark tourism campaigns that garnered global recognition to Solar Run’s innovative solar adoption strategies, our partnerships have made waves. Nouvelle, a leader in kitchen and bathroom renovations, excelled through targeted digital marketing, while our own agency is celebrated as a standout small SEO firm.
Our Success Stories
A New Measure of Green
Solar Run, a renewable energy provider, wanted to improve their visibility in Australia’s competitive sustainability space. Despite their great solutions and a solid business, solar industry is such that it needs mainstream credibility, and they needed high-quality backlinks to improve their online presence.
What We Did
We flipped the script on how sustainability is usually talked about, focusing on solar energy adoption instead of the usual environmental metrics. Using data from the Clean Energy Council, we created a ranking of Australian suburbs based on solar panel installations and turned it into a story people couldn’t ignore.
Here’s how we brought it to life:
- Data Crunching: Analysed solar adoption stats to tease out interesting trends.
- Creating the Buzz: Wrote a detailed report and designed a visually compelling landing page to showcase the findings.
- Getting the Word Out: Sent press releases to media outlets that care about sustainability, landing coverage on platforms like Channel 7 and news.com.au.
The Impact
The campaign delivered 30 high-quality backlinks, 30,000 impressions, and even a featured snippet on Google Australia for “greenest suburbs.” It also earned Solar Run TV coverage on Channel 7 News, where the Greenest Suburbs report was prominently referenced. Solar Run is now turning heads as a key player in renewable energy.
Anthony Kurta, the managing director of Solar Run says “Thanks to [UR Digital’s] efforts, we’ve seen a remarkable increase in brand awareness and leads. Their strategic approach and communication throughout the process were exceptional.”
Shedding Light on Dark Tourism
Forward Travel, a boutique tour operator, had a unique offering: trips to niche destinations like Iraq and Sierra Leone. But standing out in a market saturated with mainstream travel options wasn’t easy. With little media coverage and low search engine rankings, they needed a way to connect with curious, adventurous, and seasoned travellers looking for something different.
What We Did
We created a campaign to highlight Forward Travel’s expertise in “dark tourism,” a growing interest among experienced travellers eager to explore the world’s less-travelled paths. Here’s how we brought their story to life:
- Storytelling and PR: Sent a press release through Medianet, drawing attention to the fascinating destinations they offer.
- Content Strategy: Published articles targeting niche travel keywords to boost their search presence.
- Media Collaboration: Set up interviews and photo opportunities with journalists to tell their story authentically.
The Results
The campaign delivered incredible results: media coverage in Australian outlets like news.com.au and The Leader, and even international platforms like the New York Post. In just a year, Forward Travel saw impressions soar to 7.79K and clicks increase to 357, opening doors to new markets and putting them on the map for immersive, unconventional travel.
From Tiles to Traffic
Nouvelle, a kitchen and bathroom renovation company, was facing a digital challenge. Renovating kitchens and bathrooms can be very expensive and our understanding that people do not spend $100K for a kitchen or $35K for a bathroom online. They need to touch and feel the product and meet the people behind it and trust them. To thrive in a digital-first world, they needed a strategy to turn things around and cement their place as leaders in high-end renovations.
What We Did
We rolled out a tailored SEO and Digital PR campaign to drive more traffic, boost visibility, and get those leads rolling in. Here’s how we made it happen:
- Content with a Purpose: Focused on Bottom of Funnel (BoFU) content that turned visitors into customers.
- PR That Hit Home: Highlighted council approval delays with a “10 Fastest and Slowest Council Approvals” list, which struck a chord with both media and potential clients.
- Engaging Extras: Introduced a free e-book, encouraged showroom visits, and even sent leads to an exclusive Facebook community to connect with customers.
- Tech Fixes: Fixed website issues and improved internal linking for stronger search rankings.
The Results
This approach paid off big time. Organic traffic jumped from 5% to 30-60% each month, page 1 keyword rankings surged, and Nouvelle got national media coverage. The council approval data even sparked public policy discussions, showing just how far this campaign reached.
Our Story – UR Digital
Founded in 2021, UR Digital has grown from a solo operation to a team of 11 and growing, each bringing something special to the mix. Our expertise spans SEO, Digital PR, and App Store Optimisation, and we’ve helped our clients achieve results they can see and measure—all while growing alongside them.
But it’s not just about ticking off goals or crunching numbers. We focus on what really matters: a client-first approach to deliver results that matter. As we continue to grow, our mission stays the same—helping businesses succeed with strategies that stand the test of time.
Our client-first approach dovetails beautifully with our team-first philosophy. At UR Digital, we don’t just work together because we have to—we actually enjoy it. A happy team is a productive team, and we make sure everyone feels supported, respected, and valued. No impossible workloads, no petty office politics, just fair pay, open communication, and even a bit of fun—like our online game hours where we let off steam and bond as a crew. When our team feels good, it shows in the work we do for our clients.
So, if you’re wondering what SEO could do for your business—whether it’s getting you noticed, bringing in traffic, or turning visitors into customers—we’re ready to roll up our sleeves and make it happen. Let’s chat and see what we can do for you.[PA1]
