Published by Sue Johns-Chapman
Published Date 17.12.2024 
At Rich Harvest Digital, we are honoured to be shortlisted as finalists in the prestigious APAC Search Awards for the Best PPC Campaign in the retail e-commerce category. This recognition marks a significant milestone in our journey and reflects our unwavering commitment to delivering exceptional results for our clients.
About Rich Harvest Digital
Rich Harvest Digital is not your typical digital marketing agency. We are a boutique consultancy based in Australia, specialising in Google Ads management. With a personalised approach, we aim to help businesses harness the power of data-driven advertising to achieve measurable, predictable and sustainable ROI.
Our team combines 17 years of engineering experience with a passion for problem-solving and digital strategy. This unique blend allows us to craft highly analytical, performance-focused campaigns tailored to the specific needs of our clients. By prioritising the quality of service we deliver over the quantity of clients we take on, we ensure that every partnership receives our complete focus, care, and expertise.
This approach has been the cornerstone of our success and is exemplified in our award-nominated campaign.
The Campaign That Caught the Judges’ Attention
Our award-nominated campaign for Australian Organic Products (AOP) aimed to transform their digital advertising strategy. The objective was clear: leverage Google Ads to significantly increase revenue while maintaining a strong return on investment. Starting with a modest monthly budget, we exceeded the initial targets within just 4 months, prompting an ambitious scale-up.
The strategy focused on optimising product visibility, streamlining ad targeting, and refining campaigns to focus on high-value opportunities. By breaking down AOP’s extensive product range into strategic categories, launching targeted campaigns and continuously fine-tuning performance, we achieved exceptional results:
- In just 4 months, the campaign achieved a 5+ return on ad spend and impressive revenue growth.
- By the end of the 12th month, monthly revenue had reached 6 figures, with a return on ad spend of 7+.
What sets this campaign apart is our commitment to delivering measurable results through smart strategy, innovative execution and ongoing optimisation. We partnered closely with AOP to ensure every element of the campaign aligned with their goals, resulting in over 50% revenue growth for the business and a stronger market position.
What This Recognition Means to Us
Entering the APAC Search Awards has been an incredibly rewarding experience. The nomination alone is a testament to the hard work, creativity and analytical precision that our team pours into every campaign.
For us, being a finalist is more than just an accolade. It’s a validation of our core philosophy: that a personalised, data-driven approach to digital marketing and hard work can achieve extraordinary results. It’s also a reminder of the importance of collaboration—both within our team and with our clients.
Here’s what our Director, Richard Chen, had to say about this achievement:
“This nomination motivates us to push boundaries even further and set new standards in PPC campaign management. It’s proof that small, focused teams can achieve big things when passion, expertise and hard work all come together.”
The Value of Participating in the APAC Search Awards
Participating in the APAC Search Awards has been an inspiring journey. The process of preparing our entry provided an opportunity to reflect on our achievements and articulate the strategies that define our work. It also connected us with a broader community of industry leaders and innovators who share our passion for pushing the boundaries of digital marketing.
Winning (or even being shortlisted for) an award of this calibre carries immense value. It reinforces trust with our clients, enhances our credibility in the industry, and serves as a powerful motivator for our team. It’s a moment of recognition that fuels our drive to continue delivering exceptional results.
A Bright Future Ahead
As we await the final results, we’re filled with gratitude for our clients, whose trust and collaboration make achievements like this possible. We’re also incredibly proud of our team for their dedication, creativity, and commitment to excellence.
Regardless of the outcome, this nomination has already been a win for Rich Harvest Digital. It’s a celebration of our journey so far and an exciting stepping stone toward even greater achievements in the future.
Thank you to the APAC Search Awards for this honour and for recognising the impact of PPC excellence in retail e-commerce. Here’s to continued innovation and success—for us, our clients, and the industry as a whole.
If you would like to know more about us and need help with your e-commerce PPC campaigns, please connect with us through our website. We would be delighted to help and provide you with value, with no strings attached.
Website: https://richharvestdigital.com/
