Published by Sue Johns-Chapman
Published Date 28.11.2024 
About Impressive
Impressive is an award-winning digital marketing agency based in Melbourne, with a growing presence in the US. Proudly independent and Australian-owned, Impressive partners with ambitious brands to deliver standout results and drive meaningful growth.
Blending creativity, strategy, and data-driven insights, Impressive takes a fresh approach to digital marketing. By breaking away from traditional norms, the team focuses on building measurable, impactful campaigns that achieve real business objectives.
At the heart of Impressive’s success is a commitment to true partnerships. By putting people first and tailoring multi-channel strategies, the agency helps clients achieve long-term success. As a platform-agnostic team, Impressive expertly integrates diverse channels like SEO and paid media to create seamless strategies that work cohesively for maximum impact.
Understanding the evolving needs of businesses, Impressive launched Impressive Labs, a support solution designed for companies managing marketing in-house. From strategic guidance to training, development, and audits, Impressive Labs helps businesses elevate their marketing efforts with expert support.
With a culture built on ambition, creativity, and continuous learning, Impressive has earned recognition across the industry. To date, the agency has been awarded over 17 accolades for innovation and performance, a testament to its commitment to delivering exceptional results and fostering a dynamic workplace.
Awards and Accolades
Impressive has participated in the APAC Search Awards and Global Search Awards since 2022, and has won multiple awards across different categories throughout this time:
- Global Search Awards: Best Use of Search: Fashion (2022)
- APAC Search Awards: Best Use of Search – Retail/eCommerce (2022)
- APAC Search Awards: Best Use of Search – Fashion (2023)
- APAC Search Awards: Best Use of Search – Automotive (2023)
- APAC Search Awards: Most Innovative Campaign (2024)
Winning multiple industry awards is a reflection of the team’s commitment to delivering exceptional SEO results. The recognition at the APAC Search Awards showcases their dedication to excellence and innovation in digital marketing.
With 14 nominations for the 2025 APAC Search Awards, the excitement and motivation within the company are stronger than ever.
Impressive’s Head of SEO, Sam Makwana, commented on the nominations saying “Being nominated for 14 awards at the APAC Search Awards next year is a huge honor for our team. It validates the team’s hard work, creativity and dedication that is put into every project. These nominations inspire us to continue developing innovative approaches within the agency and striving for even greater success for our clients.”
Impressive’s focus extends beyond vanity metrics like keyword rankings or traffic growth. While these are important indicators of an SEO campaign’s progress, the true measure of success is the impact on the business. Every campaign nominated or the 2025 APAC Search Awards has passed this critical test.
A great example of this is the agency’s nomination for Best Use of Search – Retail/eCommerce (SEO) for their client The Memo. Their campaign not only exceeded the original KPI for organic traffic, but also additionally generated just shy of $1m in organic non-brand revenue over a 12-month period.
This success was driven by their strategic focus on driving high-conversion traffic to their most valuable landing pages, such as product collections and individual product pages.
As well as their fantastic success with The Memo, Impressive have also been nominated for the Best AI Search Software Solution category as a result of the launch of their new proprietary SEO tool Skailed™.
Skailed™ is a Programmatic SEO solution that allows merchants to automate the creation & optimisation of hundreds to thousands of high-intent category landing pages from end to end. The tool significantly reduces the expensive resources that would traditionally come with the SEO work involved, and also helps to drastically speed up driving high-intent audiences to these landing pages- generating more revenue and growth for businesses.
“Within a week of launching, Skailed and Impressive won the Australian Financial Review’s Most Innovative Companies award, so being nominated for the APAC Search Award’s Best AI Search Software Solution category not only reflects the dedication and ingenuity of our entire team, but also the success of the tool itself. We’re incredibly proud to again be recognised for redefining what digital marketing agencies can accomplish through innovation.” – Robert Tadros | Founder & CEO Impressive.
Looking Forward
As Impressive looks to the future, the agency remains dedicated to fostering innovation and providing incredibly impressive results for ambitious brands.
By combining cutting-edge technology with industry expertise, Impressive aims to drive more impactful results for clients. Additionally, the team is thrilled to expand their Impressive Labs workshops, a series of interactive sessions and events hosted both in-person and virtually. Impressive Labs offers valuable insights and hands-on learning to empower businesses to improve their digital marketing strategies. With these exciting initiatives on the horizon, Impressive is poised for even greater achievements in the year ahead.
Read more about Impressive here
