Published by isobel.regan@dontpanicprojects.com
Published Date 28.02.2024 
In the bustling world of digital marketing, where innovation and results drive the industry forward, Adelaide based Digital Marketing Agency, Online Path has emerged as a beacon of excellence. The recent win at the APAC Search Awards, where we were honoured with the title for Best Use of Search – Retail / eCommerce (PPC), is a testament to our unwavering commitment to excellence, innovation, and delivering tangible results for our clients.
A Triumph of Dedication and Expertise
This accolade is not merely a recognition of our proficiency in pay-per-click (PPC) advertising but a celebration of the meticulous strategy, creativity, and dedication that define our work. Our winning campaign, ‘Trimming Wasted Spend to Achieve 15x ROAS’, exemplifies our approach to digital marketing — strategic, data-driven, and relentlessly focused on achieving and exceeding our clients’ goals.
By optimising every element of the PPC campaign, we not only achieved a staggering 122% increase in ROAS but also significantly uplifted the conversion value by 64.83%, all while reducing the cost per conversion and overall ad spend. These results underscore our capability to not just meet but surpass the objectives set forth by our clients, ensuring their growth and success in the digital landscape.
A Night to Remember
Winning this award is a profound honour that fills us with immense pride and gratitude. We are deeply thankful to Don’t Panic Projects for organising these prestigious awards and to the esteemed judges for recognising the hard work and innovation that went into our campaign. Their acknowledgment serves as a powerful validation of our strategies and efforts, encouraging us to continue pushing the boundaries of what is possible in digital marketing.
“The APAC Search Awards night was an unforgettable experience. Being surrounded by some of the best talents in the industry was truly inspiring. When Online Path was announced as the winner, it was a moment of validation for all the hard work and unyielding dedication our team has put in.” Says Michael Gibbons, Director of Online Path.
A Bright Path for the Future
Looking ahead, this accolade is set to propel Online Path into a future brimming with opportunities. It not only enhances our reputation within the digital marketing community but also serves as a compelling testament to potential and existing clients about our commitment to excellence and achieving measurable results. As we continue to grow and evolve, this award will undoubtedly play a crucial role in opening new doors, forging meaningful partnerships, and further establishing Online Path as a leader in the digital marketing industry.
Winning an APAC Search Award has set a new benchmark for us, one that we are eager to build upon. Our mission remains steadfast: to help businesses grow their online sales through strategic and measurable campaigns. With a renewed sense of purpose and determination, we look forward to leveraging this recognition to further our goals, explore new horizons, and continue making a significant impact in the digital marketing world.
Connect with the team at Online Path:
Email | LinkedIn | 1300 055 000
