News Article ————

Strategic SEO for B2B Success: A Dive into SEO Sherpa’s Winning Campaign

Author image Published by olivia.wright@dontpanicprojects.com
Published Date 08.02.2024

We’re thrilled to share that SEO Sherpa, in collaboration with EMAPTA, has been awarded the “Best Use of Search – B2B (SEO)” at the prestigious 2024 APAC Search Awards. 

This award is a testament to our team’s dedication, creativity, and relentless pursuit of excellence in the competitive B2B SEO arena.

Our project, “Outsource and Conquer,” was designed to boost EMAPTA’s online visibility, significantly increasing organic traffic and lead generation through cutting-edge SEO strategies. 

By implementing comprehensive technical SEO enhancements, developing a detailed content strategy, and executing a vigorous link-building plan, we exceeded our ambitious goals and set new industry standards for success.

Ambitious SEO Goals

EMAPTA was clear about its digital ambitions: to enhance its online visibility with strategic SEO. 

Our targets were bold — a significant uptick in organic traffic, keyword rankings, and lead conversions within nine months. 

These goals were integral to EMAPTA’s larger business strategy, aiming to cement its status as a global outsourcing leader.

Our Award Winning Strategy

Our strategy was holistic, aimed at improving the website’s technical health, optimizing content for both users and search engines, and developing a strong backlink profile to navigate the unique challenges and opportunities in EMAPTA’s sector.

  1. Technical SEO Overhaul: We began with a detailed technical SEO audit to address issues with site architecture, speed optimization, and international SEO considerations, laying a solid foundation for further optimization.
  2. Content Strategy and User Experience: Recognizing the importance of relevant, engaging content, we devised a comprehensive content strategy aimed at EMAPTA’s target audiences. This included creating geo-targeted content and optimizing site navigation to enhance the user journey and conversion rates.
  3. Innovative Link-Building Initiatives: Our link-building efforts focused on boosting EMAPTA’s domain authority through strategic partnerships, content promotion, and reclaiming unattributed brand mentions, significantly enhancing the site’s backlink profile and search visibility.

Results That Exceed Expectations

Our focus on SEO fundamentals—technical optimization, content strategy, and link building—drove a remarkable increase in keyword visibility, organic traffic, and leads. 

Comparing the campaign’s start to August 2023, we saw:

The Campaign in Numbers

  • A 134% increase in organic sessions, from 8,964 in December 2022 to 21,017 in August 2023.
  • A 95% growth in first-page keyword rankings, from 142 to 277.
  • A 78% rise in organic leads, from 119 to 213.

Overall, the “Outsource and Conquer” campaign didn’t just meet its objectives; it far exceeded them, generating substantial revenue and proving the unmatched value of a well-executed SEO strategy. 

This campaign stands as a testament to the power of strategic SEO to drive significant business growth and sets a new benchmark for what is possible in digital marketing.

Why We Won

What sets “Outsource & Conquer” apart is not just the remarkable results but the journey to achieving them. Despite significant obstacles, our team’s innovative solutions, strategic pivots, and unwavering commitment led to unprecedented success.

This campaign embodies the spirit of what makes SEO Sherpa a market-leading SEO service – our ability to transform challenges into opportunities for growth and innovation.

We extend our heartfelt thanks to EMAPTA for their partnership, to the APAC Search Awards for this honor, and most importantly, to our dedicated team, whose expertise and hard work have truly set a new standard of excellence.

As we celebrate this achievement, we are already looking to the future, inspired to continue pushing the boundaries of SEO and digital marketing. 

Join us as we continue to forge ahead in our journey, shaping the future of digital excellence. Stay tuned to our SEO blog for the latest updates and insights from the SEO world!

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