Published by olivia.wright@dontpanicprojects.com
Published Date 20.12.2023 
Megantic, a global eCommerce-focused Organic Search (SEO) specialist agency based in Australia, continues to grow eCommerce businesses towards new customer acquisition and increased revenue. Securing nominations for 7 awards at the APAC Search Awards is a significant achievement and inspires the Megantic team to consistently deliver exceptional results for clients.
“The APAC Search Awards celebrate the best in the business, and to be recognised as finalists is a recognition of the collective effort and expertise of our team,” emphasises Dale Underwood, Technical Project Manager. “It inspires us to stay ahead of the curve, continue to raise the bar, and set new standards for what is achievable in SEO.”
Finalist: Best Large SEO Agency
Megantic specialises in technical SEO tailored specifically for eCommerce businesses. With a global team exceeding 130 members, backed by 100+ five-star reviews, they have thrived in the industry for over a decade. Key partnerships in the industry include multiple mentorship programs with The Mac.Robertson Girls’ High School and Deakin University to foster the next generation of Search talent.
Finalist: Best SEO Campaign
Case Study: The White Collection, a niche Wedding Shoes and Accessories company, stands out as one of Megantic’s most successful campaigns. The focus was to bring in educated traffic to the website and drive conversions on-site through CRO. Despite the vastly competitive market, The White Collection has seen exceptional growth in organic new users growing by +21%, total revenue by +94% and average order value by a massive 66%. Since working together, The White Collection has had their three strongest months on record.
Finalist: Most Innovative Campaign
Case Study: The collaborative SEO effort with Wahu and Megantic stands as a testament to innovative success. Noteworthy achievements for the outdoor toys company include a substantial +31% year-on-year organic user growth and an impressive +226% increase in first page keywords. This success story goes beyond statistics; it’s grounded in a collaborative, educational, and transparent approach.
Finalist: Best Use of Search – Fashion
Case Study: Louenhide sells handbags for every woman. They were migrating to a new website platform and partnered with Megantic to execute the migration correctly. The migration strategy has led to substantial month-on-month and year-on-year growth in the organic channel. Louenhide saw over 150% increase in impressions, 57% increase in sessions and a massive 267% increase in first page keywords. The establishment of a strong website architecture has enabled Megantic to effectively connect Louenhide’s timeless, affordable women’s accessories with their target customers.
“The APAC Search Awards celebrate the best in our industry and Louenhide, being a finalist for Best Use of Search – Fashion is a significant achievement given the strong competition,” says Frezel Enriquez, SEO Account Manager. “The Louenhide team’s receptiveness to creative and technical SEO ideas played a pivotal role in highlighting Megantic’s award-winning strategy and its remarkable versatility across various industries.”
Finalist: Best Use of Search – Travel/Leisure
Case Study: Hardkorr is an eCommerce store selling lighting and power for camping and 4×4 applications. What makes this campaign standout is the sheer step incline in page 1 keyword growth that has taken place over the past two years. First page rankings increased by 47% and top three rankings by 81%. Better yet, the website has come off the back of a migration and their new domain has only existed for a year prior!
Finalist: Best Low Budget Campaign (SEO)
Case Study: Hemley Store’s comprehensive SEO strategy showcased unparalleled success in online visibility, quality traffic growth, and effective customer conversion in the streetwear
fashion market. Megantic has facilitated the expansion of a small business owner’s dream— advancing from one brick-and-mortar store to soon opening a second. Noteworthy results include a remarkable +148% increase in first-page keywords, +48% growth in organic sessions, and an impressive +63% rise in organic new users.
“We’re grateful for the opportunity to compete among Asia Pacific’s best in Search,” says Megantic’s Marketing & Digital Specialist, Emily Bencsics. “The consistent hard work and dedication our team has put in over the past year is something to be proud of. I’m excited to attend the awards ceremony in January at one of our first live awards events in Australia.”
Specialisation and experience is key to lasting results
Over the past decade, Megantic has honed a three-stage approach employed with over 400 clients spanning 60 diverse industries. Their primary focus revolves around enhancing website visibility and driving customer engagement. Utilising data-driven optimisations of URLs and categories, Megantic increases website discoverability through search, resulting in increased sales and revenue.
The initial phase involves a meticulous 4-week research process, delving into understanding the client’s business, goals, and target audience. What distinguishes Megantic from competitors is their commitment to establishing strong client relationships before working on optimisation tactics. The subsequent stage involves technical SEO implementation, creating new pages that cater to the broad online market and expanding entry points to attract ideal customers. Post-implementation, Megantic remains dedicated to ongoing on-page, off-page, and technical SEO strategies.
About Megantic
Megantic is a leading Organic Search (SEO) specialist agency dedicated to eCommerce. A multiple award-winning global agency, Megantic has created a unique strategy for online retailers that enables them to target educated customers that are traditionally ignored by most SEO campaigns and substantially grow their online revenue. Megantic works with many of Australia’s top brands, including The Good Guys, Forty Winks, Aquila and Cargo Crew. Find Megantic Australia on LinkedIn, Twitter, Instagram and Facebook.
Written by Emily Bencsics, Marketing & Digital Specialist at Megantic.
