News Article ————

Finalist Spotlight: Online Path’s APAC Search Awards Success Story

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Published Date 19.12.2023

At Online Path, our unwavering commitment to driving business growth through digital marketing strategies is the core of our mission. We are thrilled to share our journey and achievements in the prestigious 2024 APAC Search Awards. Our campaign with Barberco, aptly titled “Trimming Wasted Spend to Achieve 15x ROAS,” showcases our dedication to delivering exceptional results and surpassing performance standards.

Unveiling the Challenge

Barberco, a prominent retailer of barber and hairdressing products in Australia, presented us with a familiar challenge: the desire to expand their reach without compromising on ROAS. Our objective was crystal clear – enhance conversion value while maintaining a minimum 7x ROAS.

Charting the Path

We thrive on challenges, and this was no exception. Our approach was straightforward yet highly effective. It encompassed extensive keyword research and in-depth competitor analysis to unearth untapped opportunities. Our strategy revolved around optimising campaigns, ad sets, and keywords to eliminate any wasted spend or underperformance. With a hands-on approach, we meticulously scrutinised each campaign’s performance, relying on data-driven insights to maximise outcomes. We prioritise results, and our strategies are tailored to deliver precisely that.

The Stellar Results

🏆 A remarkable 65% surge in Conversion Value

🏆 An impressive 122% increase in Conversion Value/Cost (ROAS)

🏆 A substantial 44% boost in Conversion Rate

🏆 A noteworthy 45% reduction in Cost per Conversion
🏆 An efficient 26% reduction in overall Ad Cost

These outcomes left an indelible mark on Barberco’s business:

Barberco’s online sales revenue soared by an impressive 64.83%, while ROAS witnessed a remarkable 122% improvement, significantly enhancing their profitability. These outstanding achievements empowered Barberco to extend its sales reach to New Zealand, further elevating its revenue and market presence.

What Makes Our Campaign Stand Out

What truly sets our campaign apart is our ability not only to meet, but surpass performance benchmarks across a spectrum of critical metrics. We didn’t just achieve Barberco’s goals of increasing sales while maintaining ROAS; we exceeded them. Our campaign’s triumph not only allowed our client to explore new horizons but also solidified our position as a standout performer in the realm of PPC advertising.

A word from our founder, Melanie Gibbons…

“At Online Path, we take immense pride in consistently delivering exceptional results for our clients. The “Trimming Wasted Spend to Achieve 15x ROAS” campaign epitomises our unwavering commitment to excellence in digital marketing. As we embark on this exhilarating journey within the 2024 APAC Search Awards, we eagerly anticipate more successes and the opportunity to assist more businesses in realising their online growth ambitions.”

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