Published by isobel.regan@dontpanicprojects.com
Published Date 11.12.2023 
Based in Melbourne, Australia, Search Marketing Group stands as a dynamic force in the realm of search advertising, propelling small to medium-sized businesses across the nation towards rapid growth through innovative digital marketing strategies. With an 11-year legacy, our steadfast commitment revolves around extracting maximum value for our diverse clientele, often navigating the unique challenges posed by modest budgets.
A substantial segment of our clients comprises small and medium sized businesses seeking strategic online expansion. Guiding them through the intricacies of online advertising and maximising the utility of Search Marketing Group services has become a hallmark of our agency’s expertise. In this landscape of innovation and evolution, we not only adapt to industry trends but proactively shape them, positioning ourselves as leaders in the dynamic realm of digital marketing. Our journey is a testament to the transformative impact of our strategies, fostering growth and success for businesses navigating the digital landscape.
Shortlisted Client Campaigns
We got shortlisted in the two categories- Best Use of Search – B2C (SEO) and Best PPC Campaign for our clients. For numerous years, we’ve dedicatedly managed both campaigns, showcasing exceptional results in each. From achieving a remarkable 102% increase in conversions, we successfully lowered the CPL and attained an impressive conversion rate of approximately 18% for the Best PPC Campaign. Furthermore, in another shortlisted campaign under the category of Best Use of Search – B2C (SEO), we generated approximately $1k in revenue with an outstanding 150% increase in traffic and a 15% higher CTR.
This acknowledgment underscores our commitment to excellence in both organic and paid search strategies. As we eagerly anticipate the final results, this nomination fuels our passion for driving success and innovation in the digital landscape. We’re proud of our team’s accomplishments and grateful for the opportunity to be recognised among the best in the industry.
Being shortlisted for the APAC Search Awards has afforded us an incredible opportunity to showcase our expertise and establish our name as industry leaders. Moreover, receiving recognition for the dedication poured into our PPC Ad campaigns has significantly bolstered the confidence of our team. In an environment where PPC can often feel like an uphill battle, particularly when facing national players in competitive industries, our agency remains steadfast, delivering results that may not be measured in millions but are undeniably influential.
It stands as a proud testament to the unwavering teamwork exhibited by the Search Marketing Group. Every member of our dynamic team played an instrumental role in achieving this milestone. From the inception of our campaigns to their meticulous execution, collaboration was at the core of our success.
Our strategists demonstrated ingenuity in devising targeted and impactful PPC campaigns, while our creative minds crafted compelling ad copies that resonated with our audience. The analytical prowess of our data experts ensured that every decision was informed by insights, leading to optimised and results-driven campaigns.
Late nights and collaborative brainstorming sessions became the norm as our team navigated the dynamic landscape of PPC and search advertising. The award is not just a recognition of the outstanding outcomes we achieved but also a celebration of the collective effort, dedication, and resilience embedded in our team culture.
Inclusion in the APAC Search Awards isn’t merely an honour; it mirrors our team’s fervour and the profound influence our strategies wield in the ever-evolving realm of search marketing. It signifies a validation of our commitment to excellence, encapsulating the dedication poured into crafting innovative and impactful solutions. This recognition elevates our collective pride, emphasising the tangible impact our work has in navigating the complexities of the dynamic digital landscape. It’s a celebration of our team’s passion, resilience, and unwavering pursuit of excellence, marking our imprint as leaders in the vibrant domain of search marketing.
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