Published by isobel.regan@dontpanicprojects.com
Published Date 11.12.2023 
At Bloom Digital, we’re passionate about helping businesses bloom online through effective digital marketing strategies. Our organically obsessed director, Sara Lyon, practically lept from her chair as she found out Bloom Digital made the finalist shortlist for not one, not two, but four categories in the 2024 APAC Search Awards!
“We’ve worked with AAA Garden Services for over two years with great success, with the last year being nothing short of spectacular.”, Sara beamed.
“We achieved unprecedented results, and the icing on the digital cake? The results being recognised by such prestigious industry awards!“
Planting Seedlings to Success
For those who don’t know us yet, Bloom Digital is a boutique digital marketing agency in Perth, Western Australia. We’re particularly obsessed with SEO – and we also deliver the full suite of digital services backed by our team’s deep industry knowledge.
As many marketing maniacs know, day-to-day agency life doesn’t often accommodate slowing down and celebrating client wins on a grand scale – which is why we were so over the moon to receive such valuable recognition, celebrating both our success and that of our fantastic clients who trusted us with their growth; AAA Garden Services.
So, without further adieu, let’s head behind the scenes of our award-nominated work and take a digital dive into how we elevated AAA Garden Services to one of Perth’s most visible and well-known garden companies.
The Problem
Perth’s gardening industry is known for its well-established, big-name companies. As a small, locally owned business, AAA Garden Services’ needed a boost in their digital marketing efforts to stand out as the sunflower amongst weeds. We set out on this quest to help them achieve three key objectives: increase bookings, expand brand awareness, and boost website traffic. The issue? Winter was coming… *cue Game of Thrones theme song*. This was typically a slow period in the gardening industry. But, we saw it as an exciting challenge to overcome the seasonal slump and reach their goals. And boy, did we do just that!
Our Approach
We implemented targeted, data-driven strategies to make changes to their website, create new content pages, and establish expertise pages for long-term organic growth. Our approach included optimising pages for better click-through rates and identifying the best ways to attract half-day and full-day clients. In SEM, we targeted bottom-of-the-funnel searches for gardeners in a tight geographic area, and created a fun, tongue-in-cheek social strategy to engage a niche segment of their clientele.
The Bloomin’ Results
AAA Garden Services positively bloomed – tripling its team of gardeners, hiring additional admin staff, and adding three new shiny vans to its ever-growing gardening fleet! This success has been life-changing for the small, family-owned business, giving owners Manisha and Kavi, the financial freedom they have worked hard to achieve.
- ⬆️517% Goal conversions
- ⬆️292% Organic traffic
- ⬆️100% Brand Awareness
“Bloom Digital has been an absolute godsend to our business – the phone won’t stop ringing all year round, and keep in mind that as a gardening company, we are a very seasonal business, this, by the way, is the very opposite of a complaint! We at AAA Garden Services are eternally grateful for Sara and her amazing team of trained and friendly professionals!”, Kavi and Manisha said.
Making the 2024 Shortlist – Proof in the Pudding
Entering the 2024 APAC Search Awards and being shortlisted has been an incredible experience for our team at Bloom Digital. It validates our hard work, dedication, and ability to deliver remarkable client outcomes. We’re officially thought leaders and trailblazers, and will wear our nominations like a badge of honour. So here’s to pushing boundaries, innovating, and striving for excellence – all while staying ahead of the curve and harnessing the full potential of digital platforms. We’re like the Avengers of digital marketing, except instead of superpowers, we have robust strategies and a whole lot of caffeine.
Stay tuned for more awesome work from Bloom Digital, and who knows, hopefully, we see you again next year!
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