SEO can be such a siloed profession. You’re living with your blinders on, focusing on the deep work day after day bringing your clients closer to that north star… position #1 on Google.
You’re almost too focused on the work. Getting things delivered and implemented as fast as possible. In and out of meetings. Constantly moving onto the next thing that will help position your clients and team for success.
There are few times where you get the chance to sit back and review how far you’ve come. Award season is one of those opportunities.
That’s when you take your head out of the weeds and show off all the work you’ve been doing over the last year. How that strategy went from imagination to reality.
It’s one of my favourite parts of being an SEO.
Communicating the success of our clients and condensing it all into 1,000 words for a panel of experts. And letting them decide who deserves the ultimate glory.
We’re super proud of the work of our team and our clients that allowed us to bag our eight shortlistings.
Alliance Climate Control
Using the power of content marketing Prosperity has transformed Alliance’s organic lead generation in terms of both air conditioning installations and maintenance.
Our content cluster also collected 50+ featured snippets for the client, something the team is particularly proud of.
Don’t snooze on CPAP Direct.
Our team brought their organic search back to life after being hit by a previous update.
So much so that in our client survey the owner asked to give their account manager a raise!
The table reservation software space is extremely competitive. Targeting the ANZ region is also extremely difficult to do without a .com.au or .co.nz domain.
Our approach was to position ResDiary as the “HubSpot of hospitality” by turning them into the one-stop shop for high quality content in the hospitality industry.
GO Rentals on the other hand had the challenge of ranking in foreign SERPs. Google is showing their competitors that have a .com.au version in the Australian SERPs. As GO is a New Zealand-only business, it doesn’t have that luxury.
That’s where we discovered a hidden content cluster that their competitors had overlooked. That’s all we’ll say about that…
The thing I love about SEO is that it is the ultimate competition. Google is the judge. And the rules to the game are constantly changing. In my biassed opinion, it truly is one of the most complicated and challenging jobs there is.
But sometimes we believe that Google has it wrong and really our client, or our website’s content is way better than whatever is ranking.
Sometimes there are outside considerations. Like the limited resources that went into a campaign, or the inspired creativity that went into ideating a particular strategy.
That’s where it’s great to have a panel of experts that can take outside factors into account.
Giving proper credit to a low DR website ranking amongst massive institutions in the SERPs. Or finding an untapped content cluster that evaded your competitors. Those are the things that Google won’t tell you.
We award restaurants for the skill of the chef. The art of content marketing and SEO is no different.
Give a keyword research or technical audit task to two different SEOs and you’ll have drastically different outcomes. That’s why it’s an art just as much as it is a science.
What worked in last year’s SERPs will almost certainly not be working next year.
If you’re not continually upskilling and refining your practice and staying on top of what is working in the SERPs, you’ll quickly get left behind.
That’s why Prosperity Media is constantly upskilling our team by investing in trips to overseas conferences, expert training, and our own Sydney SEO Conference.
You can check out some of our team training on our YouTube channel. We have interviews with SEO thought leaders like Aleyda Solis, Barry Adams, and Eli Schwartz.
The Prosperity Media team loves award season.
We love to look back and see how far we’ve come. To communicate our results for our clients. To see our strategies come to life after a year of implementation.
Ultimately whether we win or lose is in the hands of the judges now. But by putting our clients first we believe we’ve done all we can to be in the best position to win.
And to our competition… we’ll see you in the SERPs.