Published by Sue Johns-Chapman
Published Date 11.12.2024 
We’re thrilled to share some fantastic news: Digital Minds Group has been shortlisted for the 2024 APAC Search Awards in three exciting categories—Best Use of Search – Fashion, Best Use of Search – Travel/Leisure (SEO), and Best Use of Search – Travel/Leisure (PPC). This recognition reflects our commitment to creating innovative and impactful marketing strategies for our clients.
Who We Are: Innovators in Digital Marketing
Since 2011, Digital Minds Group has proudly operated as an independent marketing agency, built on agility, transparency, and excellence. We combine cutting-edge technology with data-driven insights to create tailored solutions that deliver real results. We work as a true extension of our clients’ in-house teams, offering expertise across Performance Marketing, Creative, Content, Strategy, Tech, and Analytics.
This year, we were also honoured to be named Google’s Premier Partner of the Year for International Growth—a testament to our dedication to pushing boundaries and driving success.
The APAC Search Awards: Celebrating Excellence in Search Marketing
The APAC Search Awards celebrate the best in search marketing across the Asia-Pacific region. Being named finalists in three categories is a huge milestone for us and underscores the impact of the work we deliver for our clients.
Our Shortlisted Categories:
- Best Use of Search – Fashion
- Best Use of Search – Travel/Leisure (SEO)
- Best Use of Search – Travel/Leisure (PPC)
Campaign Highlights: Delivering Results That Matter
Best Use of Search – Fashion
When a client’s website relaunch caused a sharp drop in traffic, we knew immediate action was needed. Our strategy included a technical SEO audit to resolve foundational issues and restore visibility. We also refined key landing pages, introduced engaging new content, and enhanced the site’s user experience to drive results:
- Organic traffic surged, recovering from the initial drop and exceeding previous benchmarks
- Non-branded traffic experienced a remarkable increase
- Competitive keyword rankings soared, securing top positions for highly searched terms
Best Use of Search – Travel/Leisure (SEO)
In the competitive US travel market, we aimed to boost visibility for a client by optimising both commercial and blog content. Our tailored approach included aligning content with high-value keywords and creating engaging articles designed to attract and inform potential customers. The results spoke for themselves:
- First-page keyword rankings increased significantly
- Blog traffic experienced a dramatic 63% year-over-year growth
- Commercially optimised articles significantly boosted user engagement, establishing the client as a leading authority in the travel industry
Best Use of Search – Travel/Leisure (PPC)
Our work for a luxury travel client focused on driving revenue and profitability through precision targeting and smart automation. Despite challenges like limited data, we delivered:
- An exceptional, record-breaking ROAS of 15.26, setting a new benchmark for profitability
- The highest-ever percentage of new buyers, marking a significant milestone
- Scalable and sustainable growth in customer acquisition while maintaining profitability
What This Recognition Means to Us
This acknowledgment is a reflection of the passion, expertise, and dedication our team brings to every project. It’s also a nod to the trust our clients place in us to achieve their goals. Being shortlisted reinforces our reputation as a leader in search marketing and inspires us to keep delivering exceptional results.
A Word from Lija Wilson, General Manager:
“This recognition isn’t just about the results we’ve achieved, but about the relationships we’ve built and the innovation we strive for every day. It’s a testament to the collaboration, creativity, and passion of our entire team.”
Looking Ahead: A Commitment to Excellence
This recognition only motivates us to aim higher. As we look to the future, we’re focused on:
- Developing more groundbreaking campaigns
- Building even stronger partnerships with clients
- Continuing to deliver measurable success that exceeds expectations
If you’re looking for a marketing partner who’s passionate about driving results, let’s connect and achieve great things together.
Being named finalists in the APAC Search Awards is a proud moment for Digital Minds Group. We’re grateful to our clients, our team, and the awards committee for recognising the work we’re so passionate about. Visit our website to learn more about what we do, and follow us social to stay updated on our agency.
Website: https://digitalmindsgroup.com.au/
LinkedIn: https://www.linkedin.com/company/digital-minds-group/
Instagram: https://www.instagram.com/digitalmindsgroupau/
Facebook: https://www.facebook.com/DigitalMindsGroup/
